Case Study Flashcards
1
Q
Burts Bees - Testing scenarios included:
A
A Leading security brand trustmark, TS trustmarks, and no trustmarks.
2
Q
Burt’s Bees - Testing conclusions:
A
Reached with over 90% confidence.
3
Q
Burts Bees - The combination of conversion increase and avg order value showed a…
A
The combination of conversion increase and avg order value showed a 9% increase in revenue.
4
Q
Burts Bees - The overall conversion rate increase was…
A
5%
5
Q
Burt’s Bees - The desktop conversion rate increase was…
A
15%
6
Q
Burts Bees - The overall Avg order value increase was…
A
4%
7
Q
Burts Bees - The avg desktop Avg order value increased…
A
6%
8
Q
Burt’s Bees - the overall financial impact was a…
A
9% increase in revenue and 21X return on investment.
