Important Flashcards
What is strategy
direction and scope of an organisation over long term
achieves advantage for organisation
What is corporate strategy concerned with
basic direction for the future, purpose, ambitions, resources and how it interacts with the world it operates in
Three levels of strategy
Corporate
Business
Functional
What approach is described
set gaols first then design strategies to reach them
rational planning
top down
formal
traditional
What approach is described
build management team with right strategic skills
Emergent approach
bottom up
What are benefits of strategic planning
Creates process to detect and respond to changes in market and environment
avoid STism
Monitor progress by stages
improve stakeholder perception
goal congruence
developm management potential
Criticisms of strategic planning (Mintzberg’s)
Practical failure - not proved by studies
routine and regular
reduce initiative
internal politics ignored
exaggerate power
impractical
five steps in rational planning model
corporate appraisal
set mission and objectives
gap analysis
strategic choice
implement strategy
five types of strategy
intended
deliberate(implemented intended)
emergent
unrealised
realised
Criticisms of positioning approach
Products become obsolete - successful now liability in future
stakeholder groups decline in influence
LT tech changes eliminate cost advantage
perpetual change leads to being in environment little experience of
What approach focusses on customer needs and adapts products and processes to gain superior position against rivals
positioning
What approach is an inside out approach, develop or acquire adequate resources and competences create market and exploit
resource based
Key factors in resource based approach
Fit (resources available to fit in product market )
Stretch (be at leading shaping edge)
leverage (use existing resources in different ways)
Short planning horizon
1-3 years
Medium planning horizon
3-10 years
Long planning horizon
more than 10 years
What is the trade off between planning horizons
need success in long term, but measured on short term
What influences planning horizon
Nature of ownership (SH)
Nature o fINdusty
Nature o business environment
Nature of management (skill for Long term planning)
Capital Structure
When does ethics impact
during formulating strategic objectives
ethical climate
internal appraisal
strategy selection
Define mission
Values and expectations of those who most strongly influence strategy about the scope and posture of the organisation
Four elements of mission
Purpose
Strategy
Policies and standards of behaviour
Values
Mission
What is purpose
why does the organisation exist and who form
Mission
what is strategy
competitive composition and distinctive competence of the organisation
Mission
what do policies and standards of behaviour do
underpin work