Implications for OEMs and action needs Flashcards
What will the implications of the changing ecosystem be for OEMs?
- New profit pools will emerge around NEV & AV sales and mobility services
- Significant implications for CV OEM’s business model arise from changing ecosystem
How large is the profit pool that will emerge around NEV & AV sales?
> 5B € p.a.
What is the OEMs core business right now?
Profits for EU, US, China:
Classic components (profit 5.8 b€)
New CV sales ICE 5.9 b€ profit
Aftermarket 5 b€
What do OEMs have to do to build profitability in the future?
- integrate along the value chain to secure business and build profitability
What do OEMs have to to do integrate along the value chain?
- Secure core business
2. explore arising opportunities concerning services, finance and leasing, operations (forwarding & fleet operations)
Where along the supply chain is the most money to be made now and in the future?
Operations. Forwarding & fleet operations (24.1 b € in 2018)
How to secure core business?
- capture control of high-value BEV and AV components –> upstream integration
3 implications for CV OEM’s business model
- Secure core business
- explore arising opportunities
- embark on a transformation path (build new capabilities, businesses and partnerships)
What are prerequisites for future CV sales?
- NEV /AV components.
What are the components needed for BEV powertrains?
- battery cells
- battery packs
- others:
- electric motor
- energy management systems
- power electronics
- thermal management systems
fuel cell components
- FC stack manufacturing
- membrane electrode assembly
- hydrogen storage system
- battery pack
- air compressor
- motor manufacturing
- energy management system
alternative fuel powertrains components
MHEV components LNG components - LNG tank and pump module - High-pressure accumulator - Fuel conditioning module
For which components is scarcity high?
- fuell cell
- AD chips
- Battery cells
- AD algorithm
What should OEMs make themselves?
- AD algorithm
- Battery cells
Can battery cells be easily made?
- specific know-how required for cell production
- OEMs need to pursue JV/partnering options with current market leaders