Htm 4250 Final Flashcards
1
Q
Demand Generation
A
Attempts to produce the most possible revenue under any economic position
2
Q
Differentiation Strategies
A
- Unique Features
- Levels of Service
- Location
- Brand Affiliation
3
Q
Nights (reserved) per check out today =
A
Nights reserved today / Check-outs today
4
Q
Net ADR Yield =
A
Net Room Rate / Standard ADR
5
Q
Net Room Rate =
A
Standard ADR - Distribution Channel Costs
6
Q
Attrition
A
The difference between the purchases a group pledges to make and the purchases they actually make
7
Q
A
