How Can Talk To Frank Be Improved?

Question 1

Expert?

Answer 1

One improvement might be to use an expert in the advertising campaign as they can be more persuasive than non-experts (Baron & Byrne).

Question 2

quantitative?

Answer 2

Another improvement could be to utilise a quantitative measure of effectiveness, for example using blood tests at the doctors to monitor drug use.

Question 3

Celebrities?

Answer 3

One final improvement might be to use celebrities to endorse the campaign as individuals may identify with the role model and be more likely to imitate their good behaviour.