HOTEL CONCEPTS

Question 1

[DEFINITION]
- A hotel concept is the b____ for everything that follows.
- It’s the fou_____ idea that defines your hotel’s br___, char___, pr___ and ser___, sales and m_____, and more.
- It curates a distinctive id_____y in the market and in the eyes of your clearly - defined target group

Answer 1

• basis
• foundational
• brand, character, product, services, marketing
• identity

Question 2

Concept:
- An ab___ idea
- A pl__ or in___
- An idea or in____ to help sell or pub____ a commodity

Answer 2

• Abstract
• plan, intention
• invention, publicize

Question 3

[Target markets] Defined groups of travelers that the hotel seeks to re____ or at__ as guests

Answer 3

retain, attract

Question 4

[ KEY ELEMENTS]
1. Pur___: WHY you exist beyond making pr___
2. Prin____: Your vis___, mis___ and va___
3. People: The people you are serving with a solution to their pr____, as well as the people you are working/ partnering with to make an im___
4. Story: The unique st___ that you - and only you - are telling in order to emotionally co___ with your people
5. Positioning + USPs: What di_____ you in the market

Answer 4

1. Purpose, profit
2. Principles, vision, mission, values
3. problems, impact
4. story, connect
5. differentiates

Question 5

[ WHY DO WE NEED HOTEL CONCEPTS ?] A clearly defined and sustainable hotel concept offers many benefits:
1. Gives clarity on the Wh___, H__, W___
2. Aligns their st______ around a shared pu___ nd vi___
3. Enables them to use re____ more efficiently ( time, money, etc) - but also the resources of the planet
4. Makes the hotel s_____ out from the crowd
5. Creates a better future for the hotel and b____ ,for people and pl___

Answer 5

1. What, how, why
2. stakeholders, purpose, vision
3. resources
4. stand
5. business, planet

Question 5

[ WHY DO WE NEED HOTEL CONCEPTS ?] A clearly defined and sustainable hotel concept offers many benefits:
1. Gives clarity on the Wh___, H__, W___
2. Aligns their st______ around a shared pu___ nd vi___
3. Enables them to use re____ more efficiently ( time, money, etc) - but also the resources of the planet
4. Makes the hotel s_____ out from the crowd
5. Creates a better future for the hotel and b____ ,for people and pl___

Answer 5

1. What, how, why
2. stakeholders, purpose, vision
3. resources
4. stand
5. business, planet

Question 6

Hotels with strong concepts can demand a pr_____ price, provide a coh____ guest experience, s___ and market themselves smartly, re___ talented staff and a co____ following, and have a marketable platform when pitching for inv___ and partners

Answer 6

premium, coherent, sell, recruit, community, investors

Question 7

[ HOTEL CLASSIFICATION] 12 types
1. Com____ hotels
2. Air____ hotels
3. Suite hotels
4. Ex____- stay
5. Residental
6. Resort
7. BnB
8. Vac______ ownership/ condominium
9. Conference
10. Conv____
11. Bouti___ hotels
12. Lifestyle

Answer 7

1. Commercial
2. Airport
3. extended
4. vaction
5. Convention
6. Boutique

Question 8

What do you need?

Answer 8

1. Make people talk about you
2. Be different

Question 9

Why do we have so many concepts?
1. Different p___
2. Different n____
3. Reach the ex___/ im____
4. Need to be dif____/ try something un____

Answer 9

1. People
2. needs
3. extreme/ impossible
4. different/ unusual

Question 10

Positive:
1. Rema____
2. Sp____experience
3. Va_____
4. Per_____
5. Excl______

Answer 10

1. Remarkable
2. Special
3. Variety
4. Personal
5. Exclusivity

Question 11

Negative:

Answer 11

1. Guest retention
2. Higher risk