Handout 6 Flashcards
is what attracts the audience. It is the agenda in a meeting, the games in a sporting event, the winners in an awards night, the masterpiece in an art exhibit, the product in a product launch, the main band or artist in a concert, and so on.
Main Focus
This often refers to a similar type of entertainment or activity to the main attraction or a different type that appeals to the core audience, such as a celebrity appearance in a dance contest or an exhibition match in a sporting event.
Secondary focus
These are usually a different type of entertainment or activity to the main attraction that still appeals to the audience and fits with the event theme, such as raffle draws and firework displays.
Support activities
These are additional fillers or things for the audience to do during the event or at scheduled intervals, such as face painting, free massage, food tasting, freedom wall, and the like.
Ancillary activities
will give the organizers invaluable information on a client’s brand, event history (similar or otherwise), and possible event risks.
Pre-event research
is a schedule of activities during an event. It is an external document that organizers, speakers, entertainers, and performers (SEPs), and attendees can refer to for the event’s line up of activities. It can be included in the attendee kit’s handout or invitation brochure.
program
This element indicates when an activity should happen during the event.
Time
This element identifies which is taking place in a particular time and venue. The title of and other information regarding this may be included if necessary.
Activity
It identifies which person or group is set to facilitate or perform the corresponding activity. This part may be excluded when making the program invitation
Person-in-Charge (PIC)
It indicates where a certain activity is taking place. This part may be excluded in a program invitation when the event is held in just one (1) venue.
Venue
(also referred to as program matrix) is an internal, more detailed document that includes contingencies and further explanation to serve as an event organizer’s guide, reference, or manual in executing the event on “D-day.”
sequence guide
are guides for managers and technical crew members, including lighting and sound
call sheets
include the time, duration, activity (action), and cue time used by program director, segment producers, TV director, and stage managers.
Running orders
refers to the rules guiding the activities at events, particularly in formal and diplomatic contexts.
Protocol
It shows the exact time stated in the program, although it presents the complete length within which an activity occurs.
Time