Handout 1

Question 1

are the things that happen around us, which may naturally occur in our environment as part of our daily lives. It also pertains to something that stimulates people to travel, spend resources, and gather together for a particular cause or purpose.

Answer 1

Events

Question 2

These refer to spatial, chronological occurrences where each experience is unique because of the interactions among the setting, people, and systems, including the program and its design elements.

Answer 2

Planned Events

Question 3

involves creating and developing small- to large-scale activities, which include conventions, concerts, trade shows, festivals, and ceremonies.

Answer 3

Events Management

Question 4

are a part of the larger field of tourism. it is a sector of the tourism industry where the public assembles for celebration, education, marketing, and reunion.

Answer 4

Meetings, incentives, conventions, and expositions (MICE)

Question 5

This is a general term that pertains to the gathering of people to discuss a set agenda or do a particular activity.

Answer 5

Meeting

Question 6

It is a tool to encourage employees to increase sales or provide solutions.

Answer 6

Incentive

Question 7

This refers to a large, national, or international meeting held to commemorate a milestone
for the host organization.

Answer 7

Convention

Question 8

It refers to the regular gathering of people who belong to religious, cultural, or professional associations.

Answer 8

Congress

Question 9

This is a scholarly gathering to exchange views and, consequently, to convey a message, open a debate, or give publicity to some opinions on specific issues such as climate change and tourism sustainability.

Answer 9

Conference

Question 10

Also referred to as expositions, this showcases new products, services, information, or promotional materials mounted for public relations, sales, and/or marketing. Food and beverage expo, educational expo, and car shows are examples of exhibition.

Answer 10

Exhibition

Question 11

This is a showcase of products that are offered to the public, mostly for direct sales
or promotion to end users.

Answer 11

Consumer Show

Question 12

This refers to commerce on a bigger scale. It brings industry players together, targeting similar markets.

Answer 12

Trade Show

Question 13

With high-volume output, the task can become specialized and systematized and can possibly permit capital expenditure to enable the task to become more efficient-for example, by the use of computers and registration systems at a large exposition.

Answer 13

Size and volume of output

Question 14

This characteristic considers the variety of activities and tasks that the event manager can be called upon to pertorm during an event. In large events, different groups of staff are assigned to specific tasks.

Answer 14

Complexity and variety of services or products offered to the consumer

Question 15

A low variation in demand enables routines to be established and for the required level of inputs to be predicted whether over a one-day event or throughout the year.

Answer 15

Uncertainty of numbers attending, cost, time schedule, and technical requirements.

Question 16

Without the customer, there would be no need for the operation.

Answer 16

Interaction with customer and the degree of customer contact.

Question 17

This event is initiated by a company or organization for celebration, recognition, team building, empowerment, training, or recruitment.

Answer 17

Corporate event

Question 18

This type of event revolves around the different life stages of people. The purpose of this event is for celebration, commemoration, or relationship-building.

Answer 18

Social event

Question 19

This event mainly focuses on devotion, spiritual reconnection, or worship.

Answer 19

Religious event

Question 20

This event aims to entertain, raise funds, or commemorate milestones as a community or locality.

Answer 20

Special Event

Question 21

The objective of this type of special event is to create an exciting, fun, and memorable experience for its target audience.

Answer 21

Festivals and Concerts

Question 22

Also referred to as retail events or marketing and promotional events, these are most common for activities that present or introduce new products, which may potentially increase the brand reach.

Answer 22

Merchandising event

Question 23

Also referred to as sporting events, these are generally developed through competitive bidding, which caters to a large number of audiences generally targeted at the international markets.

Answer 23

Mega event

Question 24

This event mainly aims to educate, inform, discuss over relevant issues, and exchange ideas and best practices among an expert or experienced speaker and a smaller audience as compared to conventions.

Answer 24

Scholastic event

Question 25

These are events where the expert goes beyond discussion and lets the attendees have a hands-on, applied experience.

Answer 25

Workshop and masterclasses

Question 26

These are events that cater to an audience not larger than a convention but not smaller than a workshop, with approximately 50 to 200 persons, where they talk about common topics related to their field.

Answer 26

Symposiums and colloquiums

Question 27

It is an online event that can be streamed and hosted anywhere in the world.

Answer 27

Webinar

Question 28

This event focuses on providing the most influential shareholders, customers, and other honored guests with an exclusive, relaxing experience, as acknowledgment and appreciation for their leadership or contribution.

Answer 28

VIP event

Question 29

MICE events attract attendees regardless of the season.

Answer 29

Quantity

Question 30

According to studies, MICE attendees spend more compared to regular or ordinary tourists, hence providing higher revenue for the same length of stay.

Answer 30

Quality

Question 31

MICE caters to the high quality, high cost, and high yield end of the market.

Answer 31

Greater profitability.

Question 32

MICE takes place throughout the year. Most peak seasons of events fall on months with big holidays or occasions where larger, high profile association and political conferences take place, although smaller conferences and meetings are also held during other months.

Answer 32

All-year-round activity

Question 33

The ones organizing MICE events will always be very keen to make sure that it is as successful as possible.

Answer 33

Future inward investment.

Question 34

Big-scale events are designed to bring the best people in any given field together in an environment where information is shared and progress is identified and acknowledged.

Answer 34

Professional development.

Question 35

It is concerned with smaller groups but with much higher expenditure. It is characterized by the use of transfers and public transport within a destination, minimizing traffic congestion and environmental pollution.

Answer 35

Green tourism.

Question 36

Convention centers and the kinds of activities they support play an important role in enhancing the overall quality of life in a community or area.

Answer 36

Improved quality of life.

Question 37

It is a direct economic impact, which is equivalent to the new money that tourists or event attendees bring in where this money is circulated through spending on the local trade and industry. It is the idea of repetition or multiplication of economic activities and its effects.

Answer 37

Multiplier effect