Handout 4

Question 1

is any group or individual who can affect or is affected by the achievement of the organization’s objectives.

Answer 1

Stakeholders

Question 2

They bear some form or risk as a result of having invested some form of capital, human or financial, something of value, in a firm or organization.

Answer 2

Voluntary stakeholders

Question 3

They are placed at risk as a result of a firm’s activities.

Answer 3

Involuntary stakeholders

Question 4

These groups or individuals directly work within an organization. Some of them might have a legal or moral stake in the organization.

Answer 4

Internal stakeholders

Question 5

These groups or individuals do not directly work within an organization but are affected in one way or another by the decisions or activities of the organization.

Answer 5

External stakeholders

Question 6

ROl, sales and promotion opportunities

Answer 6

*Vendors

Question 7

ROl, risk (stake), cash flow, financial performance

Answer 7

*Shareholders/Creditors

Question 8

Relative value of the event for the cost, quality of the event, safety and security, successful event

Answer 8

*Clients

Question 9

Prompt payment. repeat business. satety and security

Answer 9

*Suppliers

Question 10

Image building opportunities, awareness opportunities, safety and security

Answer 10

*Press/Media

Question 11

Safety and security, successful event

Answer 11

*Participants

Question 12

Lack of negative externalities a secondary or unintended consequence), economic impact (employment, taxes, etc.), lawful operations, safety and security, successful event

Answer 12

*Local Community/ Government

Question 13

Plan for adequate security and safety prior to the
event

Answer 13

Safety and security

Question 14

eftective planning, effective collaboration, and excellent communication between the events team
and all its stakeholders

Answer 14

Successful event

Question 15

Keep promises to sponsors (e.g., sponsors’ literature distribution,
complimentary registration,
complimentary invitation to special receptions, and providing other opportunities to promote their products and/or services)

Answer 15

Return on investment (ROI)

Question 16

Recognize sponsors on website, program, flyers, media/press, acknowledgment during sessions, etc.

Answer 16

Providing awareness and
recognition

Question 17

Provide vendors with the opportunities to se and promote their products and/or services and encourage attendees to check out the vendors products

Answer 17

Sales and promotion opportunities

Question 18

Effective planning and clear understanding of financial
management

Answer 18

Profit maximization

Question 19

Pay supplier on time and as promised

Answer 19

Prompt payment

Question 20

Rationally acknowledge the press/media as needed

Answer 20

Press questions on the community’s critical matters

Question 21

Prior communication about the impact of the event on the community

Answer 21

Lack of negative externalities

Question 22

As much as possible, keep the economic impact of the event within the community and encourage the payment of vendors’ taxes

Answer 22

Economic impact

Question 23

Provide adequate security and satety for the event

Answer 23

Safety and security

Question 24

Effective planning, effective collaboration and excellent communication between the events team and all its stakeholders

Answer 24

Successful event

Question 25

This refers to the general perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions.

Answer 25

Legitimacy

Question 26

This is the ability of one actor within a social relationship to carry out his/her own will despite resistance.

Answer 26

Power

Question 27

This pertains to the intensity to which stakeholders’ claims call for immediate attention.

Answer 27

Urgency

Question 28

If an event organization is overdependent on a stakeholder, the stakeholder will have power over the event or the organization’s ability to satisfy other interests without the stakeholder’s approval.

Answer 28

Power

Question 29

A stakeholder can exert undue influence on an event organization that is overdependent on itself.

Answer 29

Influence

Question 30

This could sometimes be challenging to event organizations if the stakeholders tend to overpower or over-influence them with their legitimate interest in the event.

Answer 30

Interest

Question 31

By doing this, event organizations have a basis for creating activities or programs for its stakeholders. They need to involve and be more concerned with different stakeholder interests.

Answer 31

Be aware of the stakeholders’ varied interests and goals

Question 32

Event organizations must only include activities or programs that meet the needs of its stakeholders.

Answer 32

Plan activities that meet the needs of stakeholders

Question 33

A backup or contingency plan must be set in order to deal with stakeholders’ concerns.

Answer 33

Develop plans for dealing with stakeholders

Question 34

When planning programs and activities for stakeholders, event organizations are urged to develop protocols that can be followed.

Answer 34

Establish protocols

Question 35

This prevents event organizations from unintentionally excluding some stakeholders in the programs or activities.

Answer 35

Plan sequence and flow of stakeholder activities

Question 36

Event organizations must be eager to interact with stakeholders and keep them informed about the activities that are specially planned for them.

Answer 36

Interact with stakeholders