H And C Provision For Specific Requirements Flashcards
Advantages and disadvanatges of a resturant
Advantages:
+ Can attract a wide range of
customers
+ Can be very successful if situated in a good location and prices are
competitive
Disadvanrages:
- A lot of competition
- A poor location /facilities will limit success, e.g. limited parking, noisy area, building in poor condition
- Rent and business tax for premises reduce profit
Advtanges and disadvanatges of a cafe
Advantages:
+ Can be very successful, especially
in tourist or busy areas
Disadvantages:
- Competition and location may limit success
• Rent and business tax for premises reduce profit earned
Advanatges and disadvanateges of a takeaway
Advantages:
Fast turnover, so potentially can
make a good profit
Disadvantages:
- A lot of competition
- Rent and business tax for premises reduce profit
What is a structured proposal
A structured proposal will be required by an organisation, e.g. a bank, who may be approached to provide a loan of money. start the business.
What does a a structured proposal include
Summary of proposal,unique selling points,current trends,potential customers,competition,promotion plan,operation of the business and financial plan
Factors that can affect thae success of H and C providers
Money : what it costs to run the business and how much money it makes (profit).
Employees: do they work well together to help the business be successful. Are they well trained
Customer service and satisfaction: do customers like the seruice they get. Will they come again
Trends : is the business keeping up to date and always trying to improve what it does.
Competition: are there similar businesses nearby who compete for customers
What is gross and net profit
Gross profit: the difference between how much the ingredients in a menu item cost and how much it is sold for
Net profit: the profit made once all the costs of running a restaurant have been taken out
What affects how much profit is made
Ordering ingredients and materials (ordering the right smount prevents wastage and loss of profits)
Wasteage (money spent buying and throwing away ingredients)
Trained workforce ( trained workers less likely to be wasteful)
Menu choices (customers will buy items thus no food wastage)
Range of services provided (some services will cost more than others)
Breakage and repais ( breakages need ro be replaced and repaired)
Planning for events (carefully planned events lose money loss)
Feedback (good feedback = customers resulting in profit)
Economy in country ( struggling economy results in less money spent)
What is a trend
A trend means the ways in which something is developing or changing and becoming more known and/or popular.
Examples of how H and C businesses use trends
Satellite technology and beacons: these show people on their mobile phones their location or the directions to another location.
They are also used by businesses to -
• Find would-be customers and show them nearby restaurants, hotels, bars, etc.
• Give them links to the services provided so they can choose what to eat or drink.
Customer Relationship Management systems (CRMs) : these enable customers to make online bookings, order food and drinks, etc., directly to a H&C business.
A restaurant, for example, then knows how many customers are expected and can manage its kitchen, ordering and customer needs more efficiently.
social media: this enables businesses to receive (feedback (good and bad) from customer who write reviews and send photographs or videos of their experiences to other people
Smart devices linked to smartphones : devices such as smart watches linked to smartphones use apps to monitor things and allow people to send requests or instructions to other devices.
H and C businesses are using this technology to enable customers to:
• Place orders for food, etc., when they are elsewhere
• Check in to hotels ontine
• Unlock their hotel room door with a smart watch or similar device
• Control their TV, hotel room heating, lighting, etc.
How does the H and C use environmental sustainability as a trend
• Food packaging:
- Buying food with minimum amounts of packaging
- Buying food with biodegradable packaging that will naturally break down in the soil
- Not using individual sachets/packets of sauces, sugar, butter, etc.
• Food waste:
- Reducing portion sizes served to customers
- Providing containers for customers to take left-over food home to eat later
- Passing on good quality left-over foods to food charities to make into meals for people who do not have enough money for all the food they need
- Turning food waste into compost to grow vegetables and herbs
- Making stock from vegetable peelings and off-cuts and poultry and meat bones
- Storing food correctly so that it is not wasted.
• Disposable items:
- Not using disposable plastic cutlery and drinking straws
- Not using paper or plastic plates, dishes, serviettes, tablecloths, etc.
How can businesses make themselves more attractable to customers against competition
Reply to customer enquiries and give then a price quote within 24 hours
Make sure the business has a detailed, reliable user-friendly and regularly updated webste
Carry out market research to find out the number and types of other businesses thre will compete with
Offer competitive prices, disocunts and meal deals
Positives of media on the H and C business
A very large number of customers (a customer base) can be contacted.
Specific customer groups can be targeted with advertisements and special offers, e.g. young adults, families with young children, business customers.
Customers feel they have a personal connection with a business, which many people like. They are more likely to trust the business.
Negatives of media on the H and C business
H&C employees who use social media may say something negative about the business, which will rapidly reach many people through re-tweets, comments, likes and shares. This may damage its reputation (and the employee may lose their job!).
Negative feedback and complaints from customers about the service they have received will reach a lot of people who may then decide not to use the business.
If messages and statements (e.g. confidential information about the business) are sent by mistake on social media, they will spread very rapidly and are almost impossible to put right.
