H. 7 Influence Flashcards
Compliance
Individually disagreeing with the group, but publicly accepting the opinion of others.
Conversion
(private acceptance): Members change their opinion in a dispute, because they are convinced that the group is right. (they accept the position of the group as their own).
Congruence
(uniformity): the ideal of the group was the ideal of the individual as well. He or she thus does not need to adjust his opinion.
Independence (social response)
(dissent): Members disagree by showing public ideas that are consistent with their own personal views/standards
Anticonformity
(counterconformity): Members express ideas or take action that are the opposite of what the group would do.
(3) Social impact theory (Latané)
analysis of social influence, that states that the impact of every source of influence depends on
- the strong (S),
- immediateness (I) and
- the number of sources (people, N).
Chrutchfield situation
to measure conformity, in which participants had to answer to an electrical apparatus, while they could see the answers of (fictive) group members (participants had to answer last) → less conformity than with Asch.
Conversion theory (Moscovici)
Disputes in the group can lead to conflict, the group members want to stop this conflict by changing the opinion of others and their own → minorities influence majorities in other ways:
Idiosyncrasy credits
explanation of the mildness of the members that are highly ranked and who go against the group norm. This person gets ‘credits’ every time that a contribution is made to the group and less credits when faults are made, or others are influenced in a bad way.
Going against the group is hard, so someone who goes against the group should have thought his opinion true → he/she will need a strong defense for his or her position.
Dynamic social impact theory (4)
Extension of the social impact theory (Latané), in which the influence (if it is a function of a strength, immediacy, and number of present sources) leads to change in the groups over time
- → consolidation (more a unity),
- clustering (opinion that are alike → strengthen the ties),
- correlation of the opinions, and
- a continuing diversity in groups (minorities are protected and can keep their own opinions).
This happens in spatially divided groups that have repeated interaction with each other over time.
Informational influence
changes that happen when group members use the responses of others in the group (descriptive norms in the situation) as a point of reference and as a source of information.
False consensus effect
inclination of the receivers to assume that their beliefs, attributes, and actions are appropriate and relatively okay in every situation
→ They think that their point of view is supported more, than what is actually the case
Dual process theories of influence
information that influences another person’s responses directly (systematically, like the analysis or an account of the situation: discussion) and indirect (less rational, because of heuristics: rules of thumb to come quickly to decisions).
Normative influence
towards an informative influence, to promote change based on social norms, standards, and agreements. Individuals internalize group norms, and want to behave according to the norms.
→ When you do not do so this will result in cognitive dissonance.
Focus theory of Normative conduct
explanation of influence, that assumes that descriptive and lawful norms influence norms, when the norms are clear and because of that get attention.
Descriptive norms require less cognitive demands (you only notice what is happening and will act upon it), injunctive norms need more cognitive sources, because only when it is clear what the norm and its implications entail a person will act upon it (strenghtens over time).