Growths Flashcards

1
Q

Internal growth

A

When a business expands its existing operations, new products, new stores

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2
Q

External growth

A

When a business expands by combining with another business, (mergers and takeovers)

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3
Q

Internal advantages

A

100% controlled
Less risk
Builds up the business name

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4
Q

Internal disadvantages

A

Slower
Limited growth
More competiton

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5
Q

External advantages

A

Reduced competition
Diversify
Rapid expansion

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6
Q

External Disadvantages

A

Complicated
Very risky
Not in 100% of control
Demotivated employees argurements

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7
Q

Why would a business want to grow

A

More money and profit
To help their customers
Increase market share
Survival
To benefit of economics of scale

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8
Q

Types of external growth and their definitions

A

Mergers, is when owners from different business decided to combine together
Takeovers, is when one business buys the other business
Horizontal integration, is when one business merges with another business in the same industry
Vertical integration, is when one business merges with another business in the same production line (can be forward or backwards)
Diversification, when a business merges/takeovers a business in a completely different industry

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9
Q

Benefits for horizontal and vertical integration forward and backward)

A

Horizontal
- reduces competitors in the industry
- opportunities for economies of scale
- increased market share

Vertical (forward)
- can set any price it wants (doesn’t have to charge higher prices)
- easier to gather information from the customers
- the retailer cant sell competing products

Vertical (backward)
- guarantee supply of goods
- supplier cant sell to other competing businesses
- cost of components can now be controlled

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10
Q

Disadvantages to business growth

A

Larger business are more difficult to control
Poor communication
Expansion costs is too high the business doesn’t have enough money to sustain itself
Integrating with a another business is difficult as they might have a different work culture

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11
Q

Why do business want to remain small

A

The owners objectives
The type of industry the business operates in
The market size

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