Growths Flashcards
Internal growth
When a business expands its existing operations, new products, new stores
External growth
When a business expands by combining with another business, (mergers and takeovers)
Internal advantages
100% controlled
Less risk
Builds up the business name
Internal disadvantages
Slower
Limited growth
More competiton
External advantages
Reduced competition
Diversify
Rapid expansion
External Disadvantages
Complicated
Very risky
Not in 100% of control
Demotivated employees argurements
Why would a business want to grow
More money and profit
To help their customers
Increase market share
Survival
To benefit of economics of scale
Types of external growth and their definitions
Mergers, is when owners from different business decided to combine together
Takeovers, is when one business buys the other business
Horizontal integration, is when one business merges with another business in the same industry
Vertical integration, is when one business merges with another business in the same production line (can be forward or backwards)
Diversification, when a business merges/takeovers a business in a completely different industry
Benefits for horizontal and vertical integration forward and backward)
Horizontal
- reduces competitors in the industry
- opportunities for economies of scale
- increased market share
Vertical (forward)
- can set any price it wants (doesn’t have to charge higher prices)
- easier to gather information from the customers
- the retailer cant sell competing products
Vertical (backward)
- guarantee supply of goods
- supplier cant sell to other competing businesses
- cost of components can now be controlled
Disadvantages to business growth
Larger business are more difficult to control
Poor communication
Expansion costs is too high the business doesn’t have enough money to sustain itself
Integrating with a another business is difficult as they might have a different work culture
Why do business want to remain small
The owners objectives
The type of industry the business operates in
The market size