Graphology Flashcards

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1
Q

What is ‘Graphology’?

A

Refers to the study of the visual elements of language and communication in texts - signs, and symbols

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2
Q

What is ‘Grapheme’?

A

The smallest and meaningful unit in the writing system of language, such as letters

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3
Q

What is ‘Layout’?

A

The way the text is positioned

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4
Q

What is ‘Typographic Alignment’?

A

Refers to the way text is placed on the page, also known as type justification

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5
Q

What is ‘Typography’?

A

Used when discussing fonts

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6
Q

What is ‘Font Colour’?

A

Refers to the colour, shade, and hue of fonts

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7
Q

What is ‘Font Size’?

A

Also known as point size refers to the height and width of a font

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8
Q

What is ‘Serif Fonts’?

A

Fonts that have little flicks on the ends of letters

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9
Q

What is ‘Sans Serif Fonts’?

A

Fonts that don’t have the little flicks on the ends of letters

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10
Q

What is an ‘Icon’?

A

Resembles what it represents

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11
Q

What is an ‘Index’?

A

Points to something else, almost like a cause and effect relationship

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12
Q

What is a ‘Symbol’?

A

It’s more abstract, isn’t a literal connection between the symbol and what it represents

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13
Q

What is ‘Orthography’

A

Used when discussing punctuation, spelling, and capitalisation

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14
Q

What is meant by ‘Spelling’?

A

Refers to the set of standard rules that govern the construction of words in written language

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15
Q

What is meant by ‘Punctuation’?

A

A set of symbols we use to break up a piece of text, making it easier to read and to convey info to the reader

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16
Q

What is meant by ‘Capitalisation’?

A

The use of upper and lower case letters