Google Display Ads

Question 1

Key benefits of Display campaigns

Answer 1

Simplicity, insights, scale

Question 2

Simplicity

Answer 2

Create your campaign in minutes by providing just three inputs: budget, bid, and creative assets.

Then rely on multiple Google machine learning technologies to provide ongoing optimization and find as many customers as possible.

Question 3

Components of Display campaigns

Answer 3

Three core automation models drive Display campaigns: automated bidding, Optimized targeting, and Automated Creative.

Question 4

Display targeting

Answer 4

Build awarness
Influence consideration
Drive action

Question 5

selecting build awareness as your Display campaign marketing objective.

Answer 5

when you want to reach a broad audience and maximize your brand exposure,

Question 6

Build awarness targeting options

Answer 6

Demographic targeting
Affinity audience
Custom affinity audience

Question 7

Affinity audiences

Answer 7

With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose from over 100 segments based on online behavior. Google’s algorithm distinguishes these users that are truly passionate about a topic rather than those that are merely interested.

For example, wants to reach health and fitness buffs.

Question 8

custom affinity audience

Answer 8

If one of the 100+ off-the-shelf Affinity audiences doesn’t meet your needs, create your own with Custom Affinity audiences. This feature allows you to define and target custom-made audiences, giving you substantive reach against niche groups of users.

For example, Hiroko wants to find people interested in outdoor activities such as bicycling, rather than general health and fitness buffs.

Question 9

Influence consideration audiences

Answer 9

In Market
Custom intent
Simmilar audiences

Question 10

In market audiences

Answer 10

potential customers while they’re actively browsing, researching, or comparing the types of products you sell and are** close to a conversion.** Connect with those most interested in what you have to offer, using **precise segments **that classify users based on their demonstrated in-market behavior and purchase intent.

Question 11

Custom intent

Answer 11

If you want to create a tailored audience that** isn’t covered iin one of our In-Market audience segments, Custom Intent is for you! Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs **that best represent your audience or choose from one of our auto-created audiences.

Question 12

Simmilar Audiences

Answer 12

Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible list. It finds users that are similar in profile based on their recent browsing and interests around different topics.

Question 13

Bids influence how

Answer 13

visible your ads are and the amount of interaction you get in each unique moment.

Question 14

Benefits of Google Ads Smart Bidding

Answer 14

Machine learning
Time saved
Auction time bidding
Depth of signals used and cross analysis

Question 15

Key benefits of RDA

Answer 15

Automation, reach, simplicity

Question 16

In order to qualify for as many auctions as possible, you should have

Answer 16

both Responsive Display Ads and image ads in your Display campaign.

Question 17

How does Performance Planner forecast campaign performance?

Answer 17

Forecasting, simulation, machine learning, validation

Question 18

Performance Planner is different from the Recommendations page.

Answer 18

Recommendations page, you can apply optimization suggestions to help improve your campaigns. Whereas Performance Planner is your go-to tool for deciding the budget required to help reach your marketing goals.

Question 19

Here’s how Performance Planner can drive more conversions at different spend scenarios.

Answer 19

1. Additional conversions - the same spend.
2. Maintain current CPA (increased spend, increase conversions)
3. Achieve desired CPA (adjust spend and conversions)
4. Hihger target CPA (reduced profitability to increase conversions)

Question 20

Best practices

Answer 20

1. Create separate plans for each marketing objective
2. Set bids and budget using non last click conversions
3. regulary check your plan

Question 21

Now that you have at least one data stream collecting data, let’s confirm data is successfully being collected using

Answer 21

the Realtime report. In your Google Analytics property, chooseReportsthenRealtime.

Question 22

The Realtime report displays user activity during the

Answer 22

past 30 minutes

Question 23

GA4 events

Answer 23

Events are user interactions with a website or app that can be measured, like a video view.

Question 24

Event parameters

Answer 24

Event parameters are additional pieces of information sent with events that can further specify an action the user took or add further context to the event, like the name of the video or how long the user watched it.

Question 25

Dimensions

Answer 25

Dimensions answer the question “who, what, or where?”

Question 26

Metrics

Answer 26

metrics answer the question “how many?”
For example, dimensions answer the question, “What device is most commonly used?” while metrics answer the question, “How many users visited my site yesterday?”