GMS Chap 7 Flashcards
Competitive Advantage
The ability to do something so well that one outperforms competitors
Sustainable Competitive Advantage
The ability to outperform rivals in ways that are difficult or costly to imitate
Strategy
A comprehensive plan guiding resource allocation to acheive long-term organization goals
Strategic Intent
Focuses and applies organizational energies on a unifying and compelling goal
3 Levels of Strategy
- Corporate Strategy
- Business Strategy
- Functional Strategy
Corporate Strategy
Sets the long term direction for the total enterprise
Business Strategy
Identifys how a division or strategic business unit will compete in its product or service domain
Functional Strategy
Guides the activities within one specific area of operation
3 Step Strategic Management Process
- Strategic Analysis
- Strategic Formulation
- Strategic Implementation
Strategic Management
The process of formulating and implementing strategies
Strategic Analysis
the process of analysing the organization, the environment and the organization’s competitive position and current strategies
Strategy Formulation
The process of creating strategies to guide the allocation of resources
Strategy Implementation
The process of puting strategies into action
Mission Statement
Expresses the organization’s reason for existance in society
5 Stakeholders of an Organization
- Employees
- Comunities
- Shareholders
- Customers
- Suppliers
Strategic Constituancies analysis
Assesses the interest of stakeholders and howw well the organization is responding to them
Core Values
Broad beliefs about what is or os not appropriate behaviour
Organizational Culture
The predominant value system for the organization as a whole
Operating Objectives
Specific results that organizations try to accomplish
9 Operating Objectives
- Profitatability
- Finantial health
- Cost efficiency
- Customer service
- Product quality
- Market share
- Human talent
- Innovation
- Social responsability
SWOT analysis
Examines organizational stranghts and weaknesses and environmental opportunities and threats
Strenghts and Weaknesses Examples
- Manufacturing Efficiency
- Workforce
- Market Share
- Financing
- Reputation
- Facilities
- R&D
- Techologies
- Management
- Past planning implementation
Opportunities and Threats Examples
- Market
- Economy
- Porter 5 Forces
- New Technologies
- Resources
- Customer Taste
- Regulation
Core Competency
A special strength that gives an organization a competitive advantage