Globalisation (not media) Flashcards

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1
Q

Define ‘globalisation’

A

A process that involves sport as a worldwide business and features corporate brands, media coverage and freedom of movement of sports, participants, officials and spectators

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2
Q

Give an example of freedom of movement

A

Neymar Junior sold for €200m from Spain to France

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3
Q

What is the Bosman Ruling?

A

When a player out runs their contract they become a free agent which allows them to demand a high salary as there is no transfer fee

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4
Q

Why is the Bosman Ruling good for cricketers?

A

Cricketers can gain short-term contracts at high payment in India, Australia, South Africa, the UK and the West Indies in a year

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5
Q

Describe the ‘golden triangle’

A

Showing the interdependence of sport, media and sponsorship

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6
Q

Why is sport a commodity? Give an example

A

Rights to show sports on TV can be bought and sold e.g. Sky TV bought rights to exclusively show the 1984 Olympics

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