Globalisation (not media)

Question 1

Define ‘globalisation’

Answer 1

A process that involves sport as a worldwide business and features corporate brands, media coverage and freedom of movement of sports, participants, officials and spectators

Question 2

Give an example of freedom of movement

Answer 2

Neymar Junior sold for €200m from Spain to France

Question 3

What is the Bosman Ruling?

Answer 3

When a player out runs their contract they become a free agent which allows them to demand a high salary as there is no transfer fee

Question 4

Why is the Bosman Ruling good for cricketers?

Answer 4

Cricketers can gain short-term contracts at high payment in India, Australia, South Africa, the UK and the West Indies in a year

Question 5

Describe the ‘golden triangle’

Answer 5

Showing the interdependence of sport, media and sponsorship

Question 6

Why is sport a commodity? Give an example

Answer 6

Rights to show sports on TV can be bought and sold e.g. Sky TV bought rights to exclusively show the 1984 Olympics