Globalisation (not media) Flashcards
Define ‘globalisation’
A process that involves sport as a worldwide business and features corporate brands, media coverage and freedom of movement of sports, participants, officials and spectators
Give an example of freedom of movement
Neymar Junior sold for €200m from Spain to France
What is the Bosman Ruling?
When a player out runs their contract they become a free agent which allows them to demand a high salary as there is no transfer fee
Why is the Bosman Ruling good for cricketers?
Cricketers can gain short-term contracts at high payment in India, Australia, South Africa, the UK and the West Indies in a year
Describe the ‘golden triangle’
Showing the interdependence of sport, media and sponsorship
Why is sport a commodity? Give an example
Rights to show sports on TV can be bought and sold e.g. Sky TV bought rights to exclusively show the 1984 Olympics