Commercialisation and media Flashcards
What factors lead to the commercialisation of sport?
- Public interest and spectatorship
- Media coverage
- Professionalism
- Advertising
- Sponsorship
Describe the impacts of globalisation on different aspects of sport
- International competitions e.g. Olympics
- Media coverage e.g. super bowl watched in the UK
- Freedom of movement e.g. Neymar Jr sold to France from Spain
- Commercial e.g. buying sports kit from foreign teams
Sport England released recent trends in participation, what are they?
- Greater participation by professional workers rather than manual workers or unemployed
- More participation by ethnic groups and people with disabilities
- More participation once a week but still by men than women
What happens as a result of increased media interest?
^TV coverage, ^audience, ^commercial opportunities, ^TV sole rights, ^sport interest, ^charge fr coverage
What happens as a result of greater professionalism, sponsorship and advertising?
^Interest, ^participation, ^sponsorship, ^wealth
Describe advertising
- Wealthiest companies sponsor successful sports
- Reciprocal benefits
- E.g. Robinsons squash promoting Wimbledon and vice versa giving good TV air time
Describe the reciprocal benefit
When more than one shareholder benefits in a loop of better coaches and facilities and more clubs gives more potential to make money so the money made goes back to the sport for state of the art facilities and equipment, improving performance and so the interest for sponsorship
What are the impacts of commercialisation on society?
- Public knowledge of sport increases
- Increase in participation
- Could become a ‘healthy past-time’
- Win at all cost ethics causing deviance in sport
What are the impacts of commercialisation on the sport?
- Revenue to improve facilities, recruitment and development
- Format of sports changed to suit TV times
- TV income means clubs are less reliant on gate fees
- More leagues and tournaments
- Revenues generally go to the big clubs
What are the impacts of commercialisation on performers?
- Contribution to cost of kits and travel etc.
- Social mobility to become a celebrity
- Taken as commodities
- More pressure
- Sponsors based on marketability rather than talent
- Less job security
What are the impacts of commercialisation on spectators?
- More opportunity to see top quality sport
- Education
- Fees
- Restricted viewing live as stadium sizes increase
- Commodity for advertisement so some would prefer more sporting action
Describe 1980 commercialisation
- Male sports presenters were household names
- No air time to female sports
- Global sporting events were the Olympics and Football World Cup
Describe the changes since 1980 commercialisation
- Satellite TV
- Sky sports has rights to broadcast football
- TV pay-per-view, online and social media
Evaluate media coverage
:) raise profile of sport, revenue and funding including minority sports, rule changes to improve access
:( selective and sensationalised, pressure on performers and can promote violence
Evaluate the effects of commercialisation on individual sports
:) publicity, reputation, funding, exposure of minority sports, breaks myths and stereotypes, publicise sports news and scandals to reduce corruption
:( overly influential on running sports, certain sports can dominate, promotes hooliganism
