gathering data

Question 1

What are the the two kinds of data?

Answer 1

Primary-data which is gathered directly from the source (by you)
Secondary data-data which already exists (by other people, eg books, journals, previous research)

Question 2

What is complete data reliability?

Answer 2

all data must be there. eg sales data that misses a month could lead to incorrect decisions.

Question 3

What is accuratedata reliability?

Answer 3

the data must be correct and truthful. this is easier to get from primary sources

Question 4

What is a questionnaire?

Answer 4

a series of questions, usually close ended. Can be in paper or electronic format.

Question 5

Pros and cons of questionnaires

Answer 5

+large data sample in a short space of time
+all asked the same questions-consistent data
-closed questions don’t offer any explanation to answers-misinterpreted
-response rate is often really low

Question 6

What is an interview?

Answer 6

a one-to-one meeting where an interviewer asks the participant questions. face-to-face/over phone/video conferencing

Question 7

Pros and cons of an interview

Answer 7

+you can ask follow up questions, giving more detailed answers
+personal contact can elicit greater honesty
-a large amount of time needs to be put into gathering the data
-data from interviews-less quantitative-harder to analyse

Question 8

what is a focus group?

Answer 8

involves a group of people. the participants answer questions and share ideas as a group in a conversation.

Question 9

Pros and cons of a focus group

Answer 9

+it is quicker to gather information from a large group

+respondents react to each others answers, providing more detail