business uses of online services

Question 1

what is collaborative working

Answer 1

• location is not an issue
• no travel costs/time/environment issues
• collaborative work on one document
• share workspaces even if geographically separate

Question 2

what is transactional data

Answer 2

businesses collect data from transactions made by their customers. eg. loyalty cards/online shopping

Question 3

How do businesses use transactional data?

Answer 3

• ensure specific marketing

- analyse trends so that there is enough stock/workforce available

Question 4

what is targeted marketing

Answer 4

• this is used to target specific demographics, such as a particular age, gender or shared interest groups.
• it uses ‘likes’ to tailor marketing
• it is relevant to recent search or browsing activity