Four Stages of Analytics

Question 1

Descriptive Analytics

Answer 1

What happened?

Key objective is to have insight into what’s happened at your business

Ex: Create a dashboard and embed it on a Salesforce page

Question 2

Diagnostic Analytics

Answer 2

Why did it happen?

Key characteristic is the ability to drill-down into data

Ex: Use drill-down capabilities like faceting, filters, and detail tables

Question 3

Predictive Analytics

Answer 3

What will happen?

Key objective is to predict future outcomes at your business

Ex: Build a predictive model and deploy it to the same object as the dashboard

Question 4

Prescriptive Analytics

Answer 4

How can we make it happen?

Key component is the ability to take action on insights

Ex: Build Einstein Next Best Action Recommendations based on the predicted score

Question 5

Four Stages of Analytics

Answer 5

1) Descriptive Analytics
2) Diagnostic Analytics
3) Predictive Analytics
4) Prescriptive Analytics

The stages move sequentially in difficulty and value