Chart Types Flashcards
Bar Chart
Provides a quick visual comparison of related values
Types: Bar, Column, Stacked Bar, Stacked Column
Stacked Bar/Column shows groups within each bar
Calendar Heat Map Chart
Visualizes recurring discrete activities, such as closing accounts, over a long period of time
You can easily change the granularity of the time-based grouping, such as from month to week or day
Column Chart
Shows relative counts of things
AKA “vertical bar chart”
Stacked Column shows groups within each bar
Combo Chart
Displays at least 2 related series of data, such as a bar chart overlaid with a line chart showing the average value
Donut Chart
Shows the proportion of each member against the total, with the total in the center
You can remove the center by selecting 0% from the Center Size menu – this changes it to a pie chart
Dot Plot Chart
Uses size and coloring of bubbles to display multiple dimensions and members
Can be horizontal or vertical
Use to compare performance or locate outliers
Funnel Chart
Visualizes sequential data that can be broken up into stages, like a sales cycle
Gauge Chart
Tracks progress along a single measure
Ex: current revenue against the target
Bullet Chart
Compares metrics against quantitative benchmarks and references
Ex: current revenue with target revenue
Heat Map
Visually enhances high and low value data when there’s a single measure and multiple dimensions
Similar to matrix, but uses color and not size
Line Chart
Useful for showing data over time
Use when you have one important grouping representing (time or other type of dimension) and one value
Map Chart
Use with geographical data
Can shade areas in proportion to mapped values
Bubble Map Chart
Visually indicates measure values in specified geographical areas
Geo Map Chart
Allows you to visualize data that contains geographical coordinates
Coordinates let you place visual data elementse more precisely
Custom Map Chart
Create a custom map if you have data with a geographical component that doesn’t match any of the standard maps
Ex: custom regions
Ex: areas that can be represented with polygons, like stadium seat sections, city blocks, or floor plans
Matrix Chart
A table that uses dot size and color so you can quickly spot extreme values
Ex: products for all customers, see which products are the most popular
Origami Chart
Creates a striking horizontal visualization to easily identify high and low value data when there’s a single measure and a single dimension
Like a horizontal “heat map” but with only one row, using both size and color
Parallel Coordinates Chart
Displays how data elements in a dimension stack up against each other
Use when you have multiple measures and a single dimension
Pyramid Chart
Visually highlights relative sizes of stacked dimension values
2 vertical bar charts, one on either side
Radar Chart
Displays a small dataset with one dimension and at least 3 measure columns
Visually represents a dimension along 3 or more measure axes that have different scales
Ratings Chart
Displays how well a measured quality, like customer satisfaction, is meeting expectations
Shows how close you are to a goal
Looks like the star rating system on Yelp
Sankey Chart
Visualizes the distribution of a measure from one dimension to another
Performs calculations based on the absolute value of each measure
Doesn’t support scroll and doesn’t render when there’s not enough space
Scatter Chart
Visualizes correlation between two groups of data
2 measures, one on each axis, with colors and size
Ex: analyze the correlation between total opportunity amount and number of opportunities for product families
Timeline Chart
Column chart with the horizontal axis showing a time dimension
Visualizes changes over time with vertical bars
Illustrates relative changes over time and highlights missing data
