Final: Terms 1-25 Flashcards
Academic Progress Rate
Measure of how successful athletic programs are at ensuring athletes complete their degrees
-40/60/80 rule: athletes required to have 40% of degree completed after second year, 60% after third year, 80% after fourth year
Ambush Marketing
A strategy used by companies to associate themselves with a sporting event or team without paying the sponsorship fees to the official organizers/holders
Antitrust
MLB is the only professional league with antitrust exemption
-Allows them to have more power over players, doesn’t allow team relocation (antitrust exemption creates a monopoly and reduces competition)
AI in sports
-Automated journalism (turning data into text)
-Chatbots (Sacramento Kings’ in app KAI system providing customer assistance
Athletic Director
Someone who oversees and manages the athletic program at a school, college, or university
Augmented Reality
Technology that overlays digital information (images/text/3D models) onto the real-world environment
Bayes’ Rule
Formula to predict the probability of an uncertain outcome
Benefits of E-Sports
-Cognitive engagement
-Social engagement
-Relaxation
-Career paths
Pari mutuel betting & betting
Type of betting introduced at the 1908 Kentucky Derby, where a pool of bettors wager, and a percentage is taken from the pool by the management. The rest is given back to winners
-Sports betting still banned in several U.S. states
Branding
Process of using a name, design, symbol, etc. to help distinguish a product from the competition
Centralized Organizational Structure
Operational model where decision-making authority is at the top levels, and executed by a vertical reporting system/chain of command
-Athletic director is an example (often seen in private schools)
Decentralized Organizational Structure
Operational model where several units of an organization are given autonomy to control decisions within the guiding principles
Private schools
Schools that aren’t funded by the government/public sources. Rely on funding from tuition/donations
Public schools
Largely funded by property tax within the school district, also funded by government
Cincinnati Red Stockings
First professional baseball team (formed in 1869)
Client
A sport-related person/brand/property/media company/concept represented by an agency
-Agency bears responsibility to protect the best interests of its clients
Collective bargaining
Process used for labourers to form a collective unit to negotiate with employers to establish terms/conditions of employment.
-In sport the players for a collective unit and negotiate with the commissioner/owners
Community relations in sport
-Charitable initiatives affiliated with the sport organization
-Community outreach programs to contribute to local youth
-Community engagement is essential for marketing success
Constitution/British North America Act
Enacted in 1867, established the Dominion of Canada
Consumer behaviour
The study of how individuals/groups/organizations select, buy, use, and dispose of products
-Important for businesses to create effective strategies
Market segment
A portion of the population that has distinctive needs/characteristics/behaviour
-Marketers focus on specific market segments
Target market
Market segment identified as the focus of an organization’s marketing efforts
-Products/services designed to meet the needs of the target market
Market segmentation
Division of the target market into even smaller more approachable groups
Conversica
A conversational AI platform for tasks like fan engagement, customer support, and managing inquiries related to events/merchandise
Corporate Social Responsibility (CSR)
A business model that ensures a company operates in an ethical and sustainable way
-Environmental responsibility
-Social responsibility
-Economic responsibility
