Final: Terms 1-25

Question 1

Academic Progress Rate

Answer 1

Measure of how successful athletic programs are at ensuring athletes complete their degrees
-40/60/80 rule: athletes required to have 40% of degree completed after second year, 60% after third year, 80% after fourth year

Question 2

Ambush Marketing

Answer 2

A strategy used by companies to associate themselves with a sporting event or team without paying the sponsorship fees to the official organizers/holders

Question 3

Antitrust

Answer 3

MLB is the only professional league with antitrust exemption
-Allows them to have more power over players, doesn’t allow team relocation (antitrust exemption creates a monopoly and reduces competition)

Question 4

AI in sports

Answer 4

-Automated journalism (turning data into text)
-Chatbots (Sacramento Kings’ in app KAI system providing customer assistance

Question 5

Athletic Director

Answer 5

Someone who oversees and manages the athletic program at a school, college, or university

Question 6

Augmented Reality

Answer 6

Technology that overlays digital information (images/text/3D models) onto the real-world environment

Question 7

Bayes’ Rule

Answer 7

Formula to predict the probability of an uncertain outcome

Question 8

Benefits of E-Sports

Answer 8

-Cognitive engagement
-Social engagement
-Relaxation
-Career paths

Question 9

Pari mutuel betting & betting

Answer 9

Type of betting introduced at the 1908 Kentucky Derby, where a pool of bettors wager, and a percentage is taken from the pool by the management. The rest is given back to winners
-Sports betting still banned in several U.S. states

Question 10

Branding

Answer 10

Process of using a name, design, symbol, etc. to help distinguish a product from the competition

Question 11

Centralized Organizational Structure

Answer 11

Operational model where decision-making authority is at the top levels, and executed by a vertical reporting system/chain of command
-Athletic director is an example (often seen in private schools)

Question 12

Decentralized Organizational Structure

Answer 12

Operational model where several units of an organization are given autonomy to control decisions within the guiding principles

Question 13

Private schools

Answer 13

Schools that aren’t funded by the government/public sources. Rely on funding from tuition/donations

Question 14

Public schools

Answer 14

Largely funded by property tax within the school district, also funded by government

Question 15

Cincinnati Red Stockings

Answer 15

First professional baseball team (formed in 1869)

Question 16

Client

Answer 16

A sport-related person/brand/property/media company/concept represented by an agency
-Agency bears responsibility to protect the best interests of its clients

Question 17

Collective bargaining

Answer 17

Process used for labourers to form a collective unit to negotiate with employers to establish terms/conditions of employment.
-In sport the players for a collective unit and negotiate with the commissioner/owners

Question 18

Community relations in sport

Answer 18

-Charitable initiatives affiliated with the sport organization
-Community outreach programs to contribute to local youth
-Community engagement is essential for marketing success

Question 19

Constitution/British North America Act

Answer 19

Enacted in 1867, established the Dominion of Canada

Question 20

Consumer behaviour

Answer 20

The study of how individuals/groups/organizations select, buy, use, and dispose of products
-Important for businesses to create effective strategies

Question 21

Market segment

Answer 21

A portion of the population that has distinctive needs/characteristics/behaviour
-Marketers focus on specific market segments

Question 22

Target market

Answer 22

Market segment identified as the focus of an organization’s marketing efforts
-Products/services designed to meet the needs of the target market

Question 23

Market segmentation

Answer 23

Division of the target market into even smaller more approachable groups

Question 24

Conversica

Answer 24

A conversational AI platform for tasks like fan engagement, customer support, and managing inquiries related to events/merchandise

Question 25

Corporate Social Responsibility (CSR)

Answer 25

A business model that ensures a company operates in an ethical and sustainable way
-Environmental responsibility
-Social responsibility
-Economic responsibility