Chapter 3

Question 1

What did Kevin Plank do?

Answer 1

Founded Under Armour
-While playing football at 23 he made microfiber garments to wick away sweat
-$100,000 in orders after 1 year
-$16 billion corporation 20 years later

Question 2

Important Aspects of Sport Commercialization

Answer 2

-Growth of urban population
-Technology
-Evolution of sport

Question 3

YMCA 1860s

Answer 3

The YMCA had just come to America from Britain and was urging young men to leave saloons/theatres in spare time and hit the sports field

Question 4

What technology was helping sports in the mid-late 1800s

Answer 4

-Telegraph was invented
-Golden age of railroads

Question 5

Who is A.G. Spalding?

Answer 5

-Opened the “Baseball & Sporting Goods Emporium”
-Pitched in 1st season of National League Baseball
-Started his own brand which was a huge success (Spalding & Brothers)

Question 6

4 Reasons for Spalding & Brothers’ Success

Answer 6

-Vertical integration
-Diversification
-Modern management
-Promotional powerhouse

Question 7

Spalding’s Vertical Integration

Answer 7

·Took control of their own supply chain (lowers cost) ·Saved by buying same material in bulk and made
multiple products (wooden bats, hockey sticks, etc.)

Question 8

Spalding’s Diversification

Answer 8

·Began supplying equipment for different sports

Question 9

Spalding’s Modern Management

Answer 9

·Decentralized organization: spread out operations
through different subdivisions and departments

Question 10

Spalding’s Promotional Powerhouse

Answer 10

·Popular sport figure able to push his brand
everywhere, offered baseball lessons and donated
to sport tournaments/events

Question 11

How did Roone Arledge Change Televised Sports

Answer 11

He made them into their own event, not just a recording of the game (invented Monday Night Football, etc.)