Chapter 1

Question 1

True or False: Canada has many sport management programs

Answer 1

False!
The United States have a ton.

Question 2

4 Unique Aspects of Sport Management

Answer 2

-Sport Marketing
-Sport Enterprise Financial Structures
-Sport industry career paths
-Sport as a social institution

Question 3

Sport Marketing

Answer 3

-Convincing viewers in real time the event will be amazing without knowing the outcome
-Making the game into an experience (community outreach as well)

Question 4

Sport Enterprise Financial Structures

Answer 4

Money coming from fan base

Question 5

Sport Industry Career Paths

Answer 5

Tough to get into the sport industry as an outsider
-Nepotism is real

Question 6

Sport as a Social Institution

Answer 6

Sports bring people together
-A bonding experience

Question 7

Ephemeral vs Permanent Social Media

Answer 7

-Ephemeral: short-term (stories, etc.)
-Permanent: long-term

Question 8

3 Sectors of Sport Management

Answer 8

-Public
Government funded/operated
-Nonprofit
Volunteer organizations (majority
of sport orgs are nonprofit
-Commercial
Professional sports, sporting
goods manufacturers/retailers,
media, corps sponsoring pro
teams, sport providers (ski resorts)

Question 9

4 Models of Sport Industry

Answer 9

-Product type model
-Economic impact model
-Sport activity model
-Contemporary sport management (CSM) model