Film

Question 1

beta range in brain scans was associated with what

Answer 1

higher preference ratings

Question 2

EEG oscillations in the gamma range (> 60 Hz) were associated with

Answer 2

commercial success

Question 3

More gamma activity =

Answer 3

higher box office gross

Question 4

more gamma activity is thought to relate to

Answer 4

medial PFC activity, which has been linked to population wide preferences and choice

Question 5

attentional synchrony

Answer 5

the attentional focus of the viewers is closely coupled to the same things throughout the viewing experience

Question 6

Tyranny of Film’ hypothesis

Answer 6

the idea that skilled filmmakers shape the viewing experience in such a way that the average viewer perceives it in more or less exactly the same way, based on factors they have direct control over (e.g. bottom-up factors like stimulus salience)

Question 7

Mental Model’ hypothesis

Answer 7

which predicts that the viewing experience will depend not only on the kind of bottom-up factors that the filmmaker has direct control over but also on factors related to the viewer that the filmmaker has less control over (e.g. top-down factors like how closely they’re following the plot)