Fear

Question 1

What are fear appeals?

Answer 1

Persuasive communication that arouses fear to promote precautionary motivation and self-protective action

Question 2

What are the main principles of the Extended Parallel Process Model?

Answer 2

Threat evaluated first, then efficacy
High threat & high efficacy = danger control
High threat & low efficacy = fear control
Low threat = irrelevant

Question 3

What is the boomerang effect?

Answer 3

If threat high but efficacy low, people may reject message and engage in more dangerous behaviour

Question 4

What is the critical point?

Answer 4

When perceptions of threat outweigh perceptions of efficacy and there is a shift from danger control response to fear control response

Question 5

What were the outcomes of the recent meta-analysis by Tannenbaum et al on fear appeals?

Answer 5

Fear appeals worked better if efficacy statements/support were provided in advertisements