External Sales and Marketing

Question 1

What is a qualified car sale lead

Answer 1

someone who is in the market for a vehicle and gives us their consent to contact them

Question 2

folder exercise

Answer 2

marketing with body shops insurance and collision centers seeing which of their customers are in rentals and which are not, also finding out why those who do not have a rental don’t have one

Question 3

sales call vs service call

Answer 3

sales call is to gain business, service call is to check in to see how business is going

Question 4

red car contact expectation

Answer 4

call within 20 minutes and rental ready when possible

Question 5

C.A.R - specific to marketing

Answer 5

Connect
Ask
Relay

Question 6

marketing to different accounts (questions to ask Insurance Agent

Answer 6

How many policyholders do they have
how many of them have rental on their policy
what are the most common policies i.e. 30/day, 50/day, 80/20, etc.
how do you get them going in a rental
are we your first point of contact

Question 7

marketing to different accounts (questions to ask body shop)

Answer 7

how many vehicles do you currently have in
how many of those are in rentals
of the cars you do have, are they sedans/suvs
what is the most common reason why customers do not get into rentals