Extended Marketing Mix Flashcards
why is marketing important to organisations
must meed customers needs and make target customers aware of what business offers
what is needed for marketing to be successful
the right product
sold at the right price
in the right place
using suitable promotional methods
what does the extended marketing mix consist of
product
price
place
promotion
people
process
physical evidence
what is the product of the marketing mix
the different ways a business can change the features, appearance and packaging of a product
what is the price of the marketing mix
taking into consideration the production costs, competition and demand that chance a businesses pricing strategy
what is the place of the marketing mix
taking into account the best location to distribute a product or provide a service
what is the promotion of the marketing mix
the different types of promotion methods that can be used in order to make customers aware of a businesses products/services
what is the people of the marketing mix
the staff that are part of the business, and who are in contact with customers of said business
what is the process of the marketing mix
the journey taken by the customer in order to obtain a product/service
what is the physical evidence of the marketing mix
the physical environment a customer experiences whilst in the process of obtaining a product
what factors must be considered regarding people
motivated workforce
staff training & development
customer service policy
after sales service
what factors must be considered regarding process
systems to minimise time wasting
dealing with customer complaints
providing efficient delivery service
evaluating service
what are the different forms of the physical evidence
physical environment (employees, buildings, amenities)
business image (logo, signs, displays)
