explanations for conformity NSI

Question 1

what are the 6 AO1 points you need to know for explanations for conformity- normative social influence?

Answer 1

-Definition of NSI
-Motivation Behind NSI
-Outcomes of NSI
-When is NSI Most Likely?
-Research Support: Asch (1951)
-Link to Kelman’s (1958) Types of Conformity

Question 2

What is Normative Social Influence (NSI)?

Answer 2

NSI is when people conform to be liked, gain approval, or avoid rejection. It’s about fitting in with the group.

Question 3

What motivates NSI?

Answer 3

NSI is emotionally driven—people conform to avoid embarrassment, maintain group harmony, and gain social acceptance.

Question 4

What type of conformity does NSI lead to?

Answer 4

NSI usually leads to compliance, where someone publicly conforms but privately disagrees.

Question 5

When is NSI most likely to occur?

Answer 5

NSI is more likely when:

-The group is large
-The individual feels insecure or self-conscious
-The group is important or valued

Question 6

What study by Asch (1951) supports NSI?

Answer 6

In Asch’s study, 37% of responses conformed to the wrong majority. Participants said they didn’t want to stand out, showing NSI.

Question 7

How does NSI relate to Kelman’s types of conformity?

Answer 7

NSI is linked to compliance, one of Kelman’s three types, where public agreement masks private disagreement.