explanations for conformity ISI Flashcards
what are the 6 AO1 points for explanations for conformity -specifically ISI?
-Definition of ISI
-Motivation Behind ISI
-Outcomes of ISI
-ISI is More Likely When
-Research Support: Jenness (1932)
-Research Support: Lucas et al. (2006)
What is Informational Social Influence (ISI)?
ISI is when people conform because they believe others have more accurate information, especially in ambiguous situations.
What motivates Informational Social Influence?
ISI is driven by the desire to be correct, especially in uncertain or unfamiliar situations. It’s cognitive rather than emotional.
What type of conformity does ISI lead to?
ISI typically leads to internalisation, where people adopt group beliefs both publicly and privately.
When is ISI most likely to occur?
ISI is more likely when:
-The task is ambiguous or difficult
-The individual feels insecure or unsure
-The group is seen as knowledgeable or expert
What study by Jenness (1932) supports ISI?
Jenness found that after group discussion, participants changed their jellybean estimates to match the group, showing conformity in uncertain situations.
How does Lucas et al. (2006) support ISI?
Lucas et al. found higher conformity on difficult math problems, especially among participants with low confidence, supporting ISI in unfamiliar tasks.