explanations for conformity ISI Flashcards

1
Q

what are the 6 AO1 points for explanations for conformity -specifically ISI?

A

-Definition of ISI
-Motivation Behind ISI
-Outcomes of ISI
-ISI is More Likely When
-Research Support: Jenness (1932)
-Research Support: Lucas et al. (2006)

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2
Q

What is Informational Social Influence (ISI)?

A

ISI is when people conform because they believe others have more accurate information, especially in ambiguous situations.

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3
Q

What motivates Informational Social Influence?

A

ISI is driven by the desire to be correct, especially in uncertain or unfamiliar situations. It’s cognitive rather than emotional.

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4
Q

What type of conformity does ISI lead to?

A

ISI typically leads to internalisation, where people adopt group beliefs both publicly and privately.

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5
Q

When is ISI most likely to occur?

A

ISI is more likely when:

-The task is ambiguous or difficult
-The individual feels insecure or unsure
-The group is seen as knowledgeable or expert

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6
Q

What study by Jenness (1932) supports ISI?

A

Jenness found that after group discussion, participants changed their jellybean estimates to match the group, showing conformity in uncertain situations.

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7
Q

How does Lucas et al. (2006) support ISI?

A

Lucas et al. found higher conformity on difficult math problems, especially among participants with low confidence, supporting ISI in unfamiliar tasks.

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