Experimental Design Flashcards
what is experimental design?
way in which participants are used in experiments - do they take part in all conditions or just one
what is independent groups design?
an experimental design whereby two groups are exposed to different experimental conditions
how does independent groups design work?
- recruit a group of participants
- randomly divide them in 2 so you have two different groups of participants
- one group does
condition 1 - the other group does condition 2
- measure the DV for each group and compare
what is repeated measures design?
an experimental design where the same participants take part in each condition of the experiment
how does repeated measures work?
- recruit a group of participants
- whole group does condition one
- whole group then does condition two
- measure the DV for each and compare
how does matched pairs work?
- recruit a group of participants
- ask them to complete a questionnaire and then match them in pairs for similar traits
- person A of each pair completes condition 1
- person B of each pair completes condition 2
- compare the results for the matched pairs in each condition
what is matched pairs design?
an experimental design where pairs of participants are matched in terms of key variables, such as age and IQ
disadvantages of independent groups
- individual differences could affect the results (e.g. different abilities/characteristics of the participants)
- more participants are required to take part in the experiment
advantages of independent groups
- no order effects as they only complete 1 condition
- no demand characteristics as the participants don’t see the entire experiment
advantages of repeated measures
- using same person across all conditions of the experiment means there will be no problems with individual differences
- as one person does all the conditions fewer people have to be found
disadvantages of repeated measures
- likely to be order effects as participants may improve with each condition (practice effects) or get worse (boredom & tiredness) - can try to avoid order effects through counterbalancing
- person might guess what study is about - could be demand characteristics
advantages of matched pairs
- no order effects as different people are used in each experimental condition
- demand characteristics less likely as different people are used in each experimental condition
- comparisons can be easily made between the members of the pair
disadvantages of matched pairs
- some individual differences and participant variables may still occur
- require more participants for this type of experimental design
- time consuming to gather the info required to match pairs correctly