Exam1 (Ch. 2) Flashcards
What are the 4 phases of the event planning model?
- Event Development Plan
- Event Operational Planing Phase
- Event Implementation, Monitoring, and Mgmt. Phase
- Event Evaluation and Renewal Phase
(IN THIS ORDER)
Event Development Phase
- envision an event and support your intention to hold an event
- involve stakeholders
- perhaps involve an LOC made up of stakeholders to help plan and manage the event
- Event Organization is created
Event Operational Panning Phase
- Internal and external environments are analyzed
- Goals and objectives are set
- Key decisions are made such as event name, theme, programer schedule, timing and duration, location
Event Implementation, Monitoring, and Mgmt. Phase
- Resources gathered and allocated
- Staff are trained
- Activities are managed
Event Evaluation and Renewal Phase
- Results are matched to objectives
2. Plans are modified based on results (plans for this events and future events)
Technique used to encourage and stimulate a teams thinking to generate ideas aimed at resolving issues?
brainstorming
What are some stakeholders’ goals that you should know when collaborating with them?
- sponsors may want increased sales, brand awareness, brand image, reach target markets, provide hospitality for key customers
- broadcast partners want to maximize viewers with value to advertise
- the local community may not want economic impact, tourist, and exposure
- charitable causes may want to raise funds or promote a cause
- sport governing bodies may want to promote competitive opportunities or to promote a sport
What questions do you need to ask when assessing your stakeholders?
- who are they?
- any conflicts between stakeholders?
- what’re their resources?
- what do they expect?
- can you meet their expectations?
- how can you meet their expectation?
- how can you avoid negatively influencing stakeholder outcomes?
Swart suggests 4 additional factors to consider when selecting an event
- target market
- planning time to plan and organize
- execution time
- is a facility and location appropriate?
Why do planners use SWAT analysis?
to be aware of a exploit strengths and opportunities and to be aware of an minimize weaknesses and threats
Mission Statements
describe who that organization is, what it does, and communicates the organization’s purpose, philosophy, and values
Goals (most broad)
broad statements that are qualitative and provide direction
Objectives
are specific; quantifiable statements that support goals
What logistical issues must be considered?
- Date: consider local events, competing sporting events, holidays, and weather
- Time: how long each contests will take
- Duration: many events last one day but others are multiple; consider participants’ travel needs and facility availability
Location: determine a host city or facility; consider facility size, occupancy, and parking
Why plan for uniqueness?
to attract attention and it becomes more difficult for others to substitute an event for your event
