Exam #3 Flashcards
belles lettres
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taste
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style
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beauty
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sublime
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perspicuity
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ornamentation
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convincing v. persuading
Convincing: logical (logos) aspects of rhetoric; local demonstration. this is helping us understand teh case or the idea
Persuasion: ethical (ethos) and emotional (pathos)
faculty psychology : understanding, imagination, passions, and will
- Based on the science of psychology during the 18th century in Britain (what roles does the brain have)
- the human mind is divided into “capacities” or “faculties”
Four faculties:
-understanding, imagination, passions/emotions, will
Monroe’s Motivated Sequence: Attention, Need, Satisfaction, Visualization, and Action
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sign/symbol, reference, and referent
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investigative objectivity
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protected domain
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symbol, symbol-using animal, and symbolic action
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motion v. action
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division, consubstantiality, and identification
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Hugh Blair
• Blair (1719-1796)
○ Popular, famous Presbyterian minister
○ Regius Professor of Rhetoric and Belles
§ Lettres at University of Eddinburgh, Scotland in 1762 (King George III)
○ Taught for approximately 25 years
○ Published his lectures: Lectures on Rhetoric and Belles Lettres, 1783
“In America”, Blair’s Lectures on Rhetoric and Belles Lettres “was the most commonly used rhetoric textbook during the first half of the nineteenth century.”
George Campbell
• Campbell (1719-1796) ○ Minister: church of scotland ○ Professor of Divinity (theology) at the University of Aberdeen ○ A dissertation on miracles (1762) § An attempt to refute Hume
I. A. Richards
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Charles Darwin
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Dr. John Gray
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John Locke
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Thomas Jefferson
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John Angus Campbell
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Kenneth Burke
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Blair’s definition of “true eloquence;”
○ “True eloquence is the art of placing truth in the most advantageous light for conviction and persuasion.”
§ Interested in helping young ministers take the Truth and make it convincing and persuasive
Campbell’s definition of “eloquence;”
“The art of talent by which discourse is adapted to its end.”
Richards’ definitions of rhetoric and famous saying about where “meanings” reside
○ Rejected classical teachings on rhetoric; viewed them as erroneous:
§ Classical rhetoric focused on persuasion
§ Classical rhetoric did not focus on: understanding
§ Human communication often resulted in tragic mis-understandings
○ Proposed a study of rhetoric that focused on two new definitions of rhetoric:
§ “how words work in discourse”…….AND…..
§ “A style of misunderstanding and it’s remedies”
○ The proper meaning superstition
§ Meanings are in people, not in words
§ Example: the word “hug”
□ There is nothing inherent in the letters “h-u-g” that signifies an embrace
Dr. John Lennox’s quotation about scientific “explanations;”
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Charles Darwin’s quotation about the dubious nature of “the convictions of man’s mind,” if man is simply a higher order primate
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Dr. John Gray’s quotation about the inability of the human mind to serve “truth” if Darwin’s theory of natural selection is true
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John Locke’s quotation regarding what any “rational creature, who will but seriously reflect” on “the visible marks of extraordinary wisdom and power” in “all the works of creation” should be able to discover
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Thomas Jefferson’s quotation regarding “the hypothesis of an eternal, pre-existence of a creator.”
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The Scottish Enlightenment: the influence of faculty psychology on Enlightenment thought in Scotland
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what Blair and Campbell did with rhetoric and psychology.
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