Exam 2: Part 2 Flashcards
(121 cards)
forms of communication (3)
1) Person-person ⇒ direct communication
2) Print media
- Brochures
- Posters
- billboards
3) Short video (PSA ⇒ public service announcement)
- Television
- Internet
message framing (2)
gain frame: something you gain either positive or negative (usually benefit)
loss frame: something you loose either positive or negative (usually threat)
fear appeal
assumes fear will bring about behavior change
- Can be effective to motivate
- Needs to be coupled with useful information to help guide behavioral change
what can too much fear do?
it can be counterproductive and lead to defensiveness
- this is likely for people very involved in the issue
what framing method is better for producing change?
loss frame is preferred and more effective for people such as experts who understand the topic well
what 3 things does behavior change depend on?
- Level of knowledge
- Certainty of outcome
- Risk taking ⇒ prevention or deal with it when it arises
when people have certainty vs uncertainty which framing is better?
when people are certain of the consequences of a behavior a gain frame works best
- If they are uncertain a loss frame works better
when are preventative behaviors vs detection behaviors used in framing?
preventive behaviors help avoid risk but detection behaviors involve risk because there is a risk of finding disease
- To push people for detection behavior the loss frame works better
what is risk averse vs risk tolerant?
- risk averse prefers a gain frame
- risk tolerant prefers a loss frame
what is message sending vs receiving
experts who create health messages may use frames that work for them but not well for their audience
health literacy
the degree to which individual can obtain, process, and understand the basic health information and services they need to make appropriate health decisions
what are skills needed in health literacy? (3)
- Print literacy ⇒ read and write
- Numeracy ⇒ understand information with numbers
- Oral literacy ⇒ speak and understand speech
→ may help or hurt understanding of health literacy
what % of Americans in 2003 have limited health literacy?
36%
- Rates higher for elderly, minorities, people who have not completed high school, people who spoke a language other than english before starting school, people living in poverty
what are health literacy meta analysis study outcomes? (4)
- Lower literacy associated with higher emergency room and hospital visits and lower influenza immunization
- Lower literacy among senior was associated with higher mortality and poor overall health status
- Lower health literacy was also associated with poorer ability to take medications appropriately or interpret labels and health messages
- Not enough data to look at numeracy ⇒ more work is needed
health literacy interventions (3)
- Comprehension can be improved if essential information is presented alone or first,and if reading level is lowered ⇒ videos and images also help
- Interventions that teach self management and treatment adherence reduce emergency room and hospital visits
- Interventions work best if they are pilot tested before implemented, emphasize skill building, and are delivered by a health professional
levels of prevention providing treatment (3)
- primary prevention
- secondary
- tertiary
primary prevention
when a treatment is provided to prevent an illness from occurring
No symptoms or signs of illness are present
secondary prevention
treatments designed for use early in an illness when the illness is reversible or curable
tertiary prevention
treatments designed to contain the illness and prevent progression while minimizing symptoms
- such as cancer or diabetes
levels of intervention in health changes
- Individual ⇒ clinical providers or health care providers
- Proximate environment ⇒ community level
- Distal environment ⇒ interventions at the federal or state level
commonalities of treatment definition
make it difficult for a particular treatment to be determined better than a comparison treatment
commonalities of treatment in therapy (3)
- therapist characteristics
- Therapeutic process: respond to success or setback, opening up about certain issues, etc.
- Client characteristics: expectations of success or failure for themself or therapy, motivation, personality, communication skills, etc.
cognitive behavioral methods
complementary techniques that target thoughts and behaviors
cognitive behavioral method subsections (6)
- self monitoring
- cognitive restructuring
- behavioral contracting
- stimulus control
- relaxation training
- modeling