Exam #1 Review Flashcards
Interpersonal communication
Communication between two people (one-on-one).
Mass communication involves __________.
Communicating to multiple from one.
Examples of interpersonal communication include __________.
Calling over the phone, interviewing, and conversations.
Examples of mass communication include __________.
Giving a speech, broadcasting radio, sharing on social media, and TV.
The difference between interpersonal and mass communication gets __________.
Blurred.
The internet is a network that allows devices to __________.
Connect and communicate with each other.
Older media before the internet includes __________.
Physical mail like letters and print.
With the internet, there are __________ barriers than traditional previous media.
Less
With the internet, there are __________ barriers than traditional previous media.
Less
The sociological framework examines the relationship between individuals and __________.
The general social context and media.
Megan Garber argues in ‘Are we having too much fun?’ that __________.
We are entertained by media compared to education, leading to indifference about real-world problems.
In ‘We’ve lost the plot?’, Garber suggests that __________.
Entertainment impacts our perception of the real world, blurring reality and fiction.
In ‘We’ve lost the plot?’, Garber suggests that __________.
Entertainment impacts our perception of the real world, blurring reality and fiction.
Technological determinism focuses on technology as __________ for social changes.
The primary factor.
Social constructionism studies how __________ use technology.
We.
The impact of the internet can be studied through both __________ and __________.
Technological determinism and social constructionism.
Malcom Gladwell argues that social media is not enough for social movements because __________ is essential.
Genuine passion and personal connections.
Product placement is defined as __________.
Incorporating brands with media content.
Vertical integration occurs when a company __________ of a media product.
Controls all parts of making and selling.
Horizontal integration occurs when a company __________.
Buys different types of media to increase sales
Potential concerns with media ownership becoming concentrated include __________.
Less variety of media and political bias.
