Chapter 2 Flashcards
Technological Determinism
The idea that technology drives social change.
Ex: Smartphones changing how we communicate.
Social Constructionism
The belief that people shape technology and it also shapes society.
Ex: Social media platforms developed from user needs.
Digital Media
Media that uses digital technology, like websites and apps.
Ex: Streaming services like Netflix.
Medium Theory
How different media types affect how we behave and culture.
Example: TV shows influencing fashion trends.
The Internet
A global network that lets computers talk to each other.
Example: Email for communication.
Convergence
Different media merging together, thanks to the internet.
Example: Watching movies online instead of on TV.
Packet Switching
Sending data in small packets over a network for efficiency.
Example: Emails being delivered in bits.
Web 2.0
A phase of the internet where users create content and interact.
Example: Blogs where anyone can post.
Autonomous Technology
Technology that acts on its own, sometimes unpredictably.
Example: Self-driving cars.
Materiality
The physical part of technology and its impact on society.
Example: Smartphones affecting face-to-face conversations.
Print Media
Media that is printed, like newspapers and magazines.
Example: Local newspapers providing community news.
Mass Media
Media created to reach a large audience, like TV and radio.
Example: National news broadcasts.
Innovation
New ideas and technologies that change media.
Example: VR for interactive experiences.
Media Fragmentation
The splitting of media and audiences into smaller groups.
Example: Niche YouTube channels for specific interests.
Television’s Impact
How TV changed families and culture.
Example: Reality shows changing family dynamics.
Traditional Media vs Digital Media
The difference between old media (like TV) and new digital media (like social media).
Example: Reading news online vs in a newspaper.
User Agency
How users can affect technology use and development.
Example: Online petitions influencing company policies.
