Chapter 1 (Updated) Flashcards
Media Model
A way to understand how media, people, and technology connect in society.
Example: Social media platforms connect users and information
Interpersonal Communication
Talking one-on-one with someone
Example: Chatting with a friend
Mass Communication
Sharing information with many people at once.
Example: A news anchor talks to viewers on TV
Structure and Agency
The idea that society can limit what people do (structure) but individuals still have their own choices (agency).
Example: laws restrict actions, but people choose how to respond.
Social Construction of Reality
How people understand and share meanings about things in society.
Example: How different communities view the same news event.
Push-Pull Dynamics
How different parts of the media influence each other and what we see as users.
Example: Trending topics create more user engagement.
Sociological Perspective
Looking at how people’s actions are affected by the society around them.
Example: A person’s decisions can be influenced by their family values.
Civil Rights Movement
A fight for equal rights for all people, especially African Americans in the 1960s.
Example: protests for voting rights.
Black Lives Matter Movement
A movement that works to stop violence against Black people and fights for justice, using social media to spread awareness.
Technology in Media
The devices and systems we use to create and share media.
Example: Smartphones and computers, helping us connect with information.
