Chapter 1 (Fill in Blank) Flashcards
The four core components of the media model include __________, __________, __________, and __________.
Industry, Content, Technology, Users.
In the context of media, ____ refers to the independent action of individuals, while ____ indicates the societal constraints that affect those actions.
Agency; Structure.
The early days of the COVID-19 pandemic saw a doubling in the percentage of time people spent online accessing __________ about current events and global news.
Information
By the mid-20th century, radio reached __________ percent of adults in the U.S. during any given week.
91%
The model of media and the social world includes four main boxes: Users, Content, Technology, and __________.
Industry
The ____ perspective reminds us that our society features various forces, such as economy and government, which affect individual choices.
Sociological.
The distinction between interpersonal communication and traditional mass media often involves the concept of __________, meaning one-to-one versus one-to-many communication.
Audience
The Black Lives Matter movement effectively utilized __________ to spread its message and organize support.
Social Media.
A model of media and the social world includes how media technologies have changed communication and __________ is profoundly influenced by the content created and shared.
Society.
During the civil rights movement in the mid-20th century, mainstream media coverage helped raise awareness about __________ injustices.
Racial.
Users today engage with media by selecting what content to access, when to use media, and by __________ their own content.
Creating.
Media technologies have allowed for __________, impacting how quickly news and information are disseminated today compared to previous eras.
Rapid communication.
Understanding ____ and ____ is crucial for interpreting how the media operates within a social context.
Structure; Agency.
The internet has blurred the lines between interpersonal and ____ communication models.
Mass.
As of 2019, ____ percent of adults have broadband internet access at home, indicating significant connectivity among U.S. households.
73%
