Chapter 3 Flashcards
Media Industries
Companies that create media content.
Example: Warner Bros.
Production Perspective
How media production is influenced by economics, politics, and organizations.
Example: A news outlet’s choice of stories based on funding sources.
Vertical Integration
When a company controls all parts of making and selling a media product.
Example: Disney owning the creation and distribution of their films.
Horizontal Integration
When a company buys different types of media to own more.
Example: Comcast purchasing NBC and various cable networks.
Media Conglomerates
Big companies that own many types of media outlets
Example: ViacomCBS.
Economic Dynamics
Economic factors that affect how media companies operate.
Example: Changing ad prices affecting TV network funding.
Advertising Revenue
Money earned by selling ad space.
Example: A magazine charging companies to place ads in its issues.
Net Neutrality
Example: A law preventing ISPs from slowing down certain websites.
Content Diversity
A variety of media content that includes many voices.
Example: A streaming service offering shows from different cultures.
Media Pluralism
Different media outlets owned by various organizations.
Example: Local newspapers owned by different companies.
Audience Maximization
Strategies to attract more viewers for higher ad revenue.
Example: TV shows scheduling prime-time slots to reach more viewers.
Self-Censorship
When journalists avoid certain topics due to pressure.
Example: Not covering a controversial issue due to advertiser influence.
Digital Advertising
Ads on digital platforms, targeting specific audiences.
Example: Facebook ads based on user data.
Streaming Services
Online platforms for on-demand media content.
Example: Netflix.
Product Placement
Integrating branded products in entertainment for advertising.
Example: A character in a movie drinking a specific soda brand.
Synergy in Media
Different parts of a company working together for success.
Example: A movie promoting its own toys and games.
For-Profit Orientation
Focus on making money from media products.
Example: A television channel prioritizing shows with high ad revenue.
Concentration of Ownership
A few companies owning many media outlets.
Example: Disney owning several TV channels and movie studios.
Influencers
People who affect others’ buying choices.
Example: A popular YouTuber recommending a product.
Social Media Platforms
Services for sharing content and networking. Example: Instagram.
Traditional Media Companies
Established companies like TV networks and newspapers.
Example: The New York Times.
Digital Media Giants
Major companies like Google and Facebook in online ads.
Example: Amazon advertising products on their site.
Political Influence of Media
Media’s power to shape political views.
Example: How news coverage affects public opinion on elections.
Media Monopoly
A few entities controlling the media industry.
Example: A single corporation owning all radio stations in a region.
