Exam 1 Review Flashcards
Values
personal opinions, positions, beliefs (subjective)
Facts
tested and proven information (objective)
Science
Search for true info, backed by evidence, facts
Importance of Science
science is an approach to learning true info
Goals of Science
- describe
- predict
- determine cause
Properties of Science
- empiricism: testable, observable
- critical thinking: skepticism (careful consideration of info)
Basic principles of critical thinking
- Extraordinary claims need extraordinary evidence
- Falsifiability
- Occam’s razor: the simplest solutions are usually the best
-Replicability - Rule out rival hypotheses
- correlation does not equal causation
Pseudoscience
- a claim that seems scientific but isn’t
- a claim that’s designed to sound true, but lacks evidence and facts
- usually meant to persuade, rather than be accurate
Pseudoscience warning signs
- overuse of loopholes/ excuses to avoid falsification
- lack of self-correction
- exaggerated claims
- over-reliance on anecdotes
- evasion of peer review
- absence of connectivity
- psychobabble
Variable
- any attribute which can vary (have 2+ levels)
- conceptual variable: thing you want to measure (romance, intelligence, anxiety)
- Measured variable: variable that represents the conceptual variable (IQ test)
Population
group you hope to learn something about
Sample
subgroup of population to be tested
Experimental Group
group that receives manipulation
Control group
group does not receive manipulation
Placebo
a fake testing condition, people think they’re getting treatment but are not
placebo effect
change in behavior due to the subject’s expectation
Blind
participant is unaware of the group they’re in
Double-blind
the administering researcher is also blind to the condition/group
Blind/ D-Blind controls
expectancy effect: unintentional bias from knowledge
Independent variable
the thing that is manipulated
dependent variable
the thing that is measured
Confound
anything other than independent variable that causes a difference between the groups
Random assignment
randomly sorting participants into groups; makes sure the groups do not have pre-existing differences that could cause an effect
Reliability
the consistency of measurement
validity
the extent to which what’s measures is what was supposed to be measured
Internal Validity
Does your experiment show what you think it does? (done correctly?)
External validity
How well can you generalize your findings beyond your sample/ experiment?
Observational S.D
watching behavior, often in a real-world setting
- no manipulation
- records naturally occurring behavior
- includes naturalistic observations
Correlational S.D
examines the extent two which variables are associated
- no manipulation
- observe how two variables are related in the world
- correlation doesn’t equal causation
Experimental S.D
randomly assigns participants to different groups and manipulates an independent variable
- can make conclusions about the cause of the result
Case Study S.D
involving studying just one individual many times
e.g. Genie Wiley
Longitudinal S.D
testing the same group of people repeatedly over a long period of time
e.g. effects of smoking on 18 yr olds and testing them again when they’re 25
Behaviorism
- early field of psychology
- focused on observables (changes in behavior)
- treated mind as “black box”
Learning
Change in thought or behavior resulting from experience
Stimulus
anything in the environment to which an organism might react to
Response
any behavior resulting from a stimulus
Habituation
decrease in reaction to a repeated stimulus (simplest form of learning)
Classical Conditioning
a new stimulus begins to elicit the same response as another stimulus when they occur together
Ivan Pavlov
UCS: food
CS: bell
UCR: dog salivating to food
CR: dog salivating to bell
UCS, UCR, CS, CR
UCS: causes a reflex (unlearnt)
UCR: the reflex (unlearnt)
CS: new thing that predicts UCS (learned)
CR: reflex to new thing (learned)
Pairing
learning occurs when the CS is paired reliably w the UCS
- The CS must predict the UCS for learning to occur
What happens when pairing stops?
Extinction: the disappearance of the CR, when CS is no longer paired with UCS
- is not same as forgetting
Spontaneous recovery
the return of the CR after a delay
What happens when the stimulus (CS) is modified?
- stimulus generalization: when stimuli to the CS elicit a CR (e.g. Little Albert Exp)
- stimulus discrimination: when stimuli similar to the CS do not elicit a CR
Advertising and higher-order conditioning (why do I care?)
advertising conditions consumers to associate a product w positive feelings