Exam 1 - Mission Statement, Goals, and Objectives

Question 1

Mission statement, goals, and objectives: Why?

• Provides a _______ for where you want to go.
• Helps you determine when you’ve reached your destination.

Mission Statement –> Goals –> Objectives

Answer 1

roadmap

Question 2

Mission statement

• Short narrative that describes the general focus or _________ of a program
• Current efforts

*AKA: program overview or program aim

• Different than vision statement
• Brief description of where program will be in the ______ (≥3 years)
• Part of strategic planning
• What do we want to be?
• What will we look like in 3+ years?

Answer 2

purpose

future

Question 3

Mission statement

• _________ setting
• The mission of XYZ Health Promotion Program is to provide a wide variety of primary prevention activities for residents of the community.
• ______-_____ setting
• This program is aimed at helping patients and their families to understand and cope with physical and emotional changes associated with recovery following cancer surgery.

Answer 3

Community

Health-care

Question 4

Mission statement

• _______ setting
• School district #77 wants happy and healthy students. To that end, the district’s personnel strive, through a coordinated school health program, to provide students with experiences that are designed to motivate and enable them to maintain and improve their health.
• _________ setting
• The purpose of the employee health promotion program is to develop high employee morale. This is to be accomplished by providing employees with a working environment that is conducive to good health and by providing an opportunity for employees and their families to engage in behavior that will improve and maintain good health.

Answer 4

School

Worksite

Question 5

Program goals

• Broad statements of direction written in nontechnical language.
• ____ will be affected?
• _____ will change due to program?
• Less specific than objectives.
• Explain general ______ of program.
• Long-range direction.

Verbs: improve, minimize, promote, prevent, reduce, etc.

Answer 5

Who
What

intent

Question 6

Program goals

• To reduce the incidence of cardiovascular disease in employees of XYZ company.
• To prevent the spread of HIV in the youth of Florida.
• All cases of measles will be in Tampa, FL will be eliminated.
• To reduce the incidence of influenza in the residents of the Delaware County Home.

Answer 6

Yuh

Question 7

Program GOALS –> ____ and _____.

Answer 7

who and what

Question 8

Objectives

• More _______ and represent [smaller/larger] steps than program goals.
• Steps needed to reach program goals.
• Intermediate accomplishments and benchmarks that represent progress towards goal.
• Outline in measureable terms specific changes that will occur in priority population at a given point as result of program exposure.

Answer 8

precise

smaller

Question 9

1st level: _______ objectives

• Program outcomes
• Activities presented and tasks completed.
• Possible eval measures
• # sessions held.
• Exposure.
• Attendance/Participation.
• Performance.
• Tasks on schedule.
• Eval type
• Process (form or formative)

Answer 9

Process

Question 10

2nd level: ______ objectives

*Describe immediate observable effects of program.

1) Learning objectives (least complex).
2) Behavioral objectives.
3) Environmental objectives (most complex).

*Form groundwork for impact evaluation.

Answer 10

Impact

Question 11

Impact Objectives: 
Learning objectives

• Program outcomes
• _________ (least complex).
• Knowledge.
• Attitudes.
• ____ development (most complex).
• Possible eval measures
• Increase in awareness, knowledge, attitudes, or skill development/acquisition.
• Eval type
• Impact (form of summative).

Answer 11

Awareness

Skill

Question 12

Impact objectives:
 Behavioral objectives

• Program outcomes
• _______ in behavior.
• Adherence, compliance, consumption patterns, coping, prevention actions, self-care, utilization.
• Possible eval measures
• Current behavior modified or stopped, or new behavior ________.
• Eval type
• Impact (form of summative).

Answer 12

Change

adopted

Question 13

Impact objectives: 
Environmental objectives

• Program outcomes
• _______ in environment.
• Possible eval measures
• Economic
• Service
• Physical
• Social
• Psychological
• Political
• Eval type
• Impact (form of summative).

Answer 13

Change

Question 14

Developing objectives

*Every program [DOES/DOES NOT] require objectives from each of the levels.

• Many programs have too few that fall into same couple of levels.
• Could make program seem like a failure because lack of _________.

Answer 14

DOES NOT

measurement

Question 15

Objective mistakes

*Smoking cessation program objective states 30% of participants will stop smoking.

• What does it mean if only 10% quit smoking?
• Is the program a failure?

Answer 15

No, the program was not a failure because you influenced the lives of some people.

Question 16

Criteria for developing objectives

1) Can objective be realized during the life of the program or within a reasonable time after?
2) Can objective be realistically achieved?
3) Does program have enough resources?

Answer 16

Yuh

Question 17

Criteria for developing objectives

4) Are objectives consistent with policies and procedures of sponsoring agency?
5) Do the objectives violate any rights of those involved (planners or participants)?
6) Do objectives reflect relationship between cultural characteristics of priority group and the changes sought?

Answer 17

Yuh

Question 18

SMART objectives

S- \_\_\_\_\_\_\_\_
M- \_\_\_\_\_\_\_\_\_ 
A- \_\_\_\_\_\_\_\_\_ 
R- \_\_\_\_\_\_\_ 
T- \_\_\_\_\_ \_\_\_\_\_\_

Answer 18

S- specific 
M- measurable 
A- attainable 
R- relevant 
T- time based

Question 19

SMART objectives

• Should include the following
  1) ________ to be achieved (WHAT).
• Action/behavior/whatever will be changed (verb).

2) Conditions under which outcome will be observed or _____ change will occur (WHEN).
- “Upon completion of this exercise…”
- “After reading pamphlets and brochures…”
- “…by May 15th”
- “… by the end of the semester”

Answer 19

Outcome

when

Question 20

SMART objectives

3) Criterion for deciding whether outcome has been __________ or how much ______ (HOW MUCH).
- “33% of county residents”
- “at least half of the participants”
- “100 health screenings”

4) Priority population or ____ will change (WHO)
- “1,000 teachers”
- “children living in Hillsborough County”
- “25% of the employees”

Answer 20

achieved, change

who

Question 21

SMART objective examples

*Program goal: To reduce the prevalence of heart disease patients in the residents of Hillsborough County.

• Process objectives
• Prior to the start of the program, the program staff will deliver the program notebooks to all people who are preregistered to the program.

-By 2020, the program planners will increase the number of heart healthy educational sessions offered to the county residents from the baseline of 15 to 25 per year.

Answer 21

Yuh

Question 22

SMART objectives examples

• Impact – Learning objectives
• Awareness level: After the American Heart Association’s pamphlet on CV health risk factors has been placed in grocery bags, at least 20% of the shoppers will be able to identify two of their own risks.

-Knowledge level: When asked over the telephone, 1 out of 3 viewers of the heart special TV show will be able to explain the four principles of CV conditioning.

Answer 22

Yuh