Evidence - Voting Behaviour and the Media

Question 1

What trend is observed regarding the voting behavior of Millennials compared to the national average?

Answer 1

Millennials are 15 points less conservative than the national average.

Question 2

According to Ipsos MORI (2017), what percentage of voters aged 18-24 voted for Labour?

Answer 2

62% of voters aged 18-24 voted for Labour.

Question 3

What significant voting trend was noted in the YouGov (2019) study regarding age?

Answer 3

The vote preference diverges at the age of 39.

Question 4

In the 2019 General Election, what percentage of 18-24-year-old voters voted Conservative?

Answer 4

Only 21% voted Conservative.

Question 5

How did the voting behavior of those aged 70 and above change from 2019 to 2024?

Answer 5

In 2019, only 14% voted Labour, which increased to 20% in 2024.

Question 6

What did YouGov describe as the biggest dividing line in British Politics?

Answer 6

Age.

Question 7

What issue did the Conservatives focus on in their policies regarding gender in 2019?

Answer 7

A commitment to tackle issues relating to violence against women.

Question 8

What was the effect of the all-women shortlists introduced by Blair in 1997?

Answer 8

Increased the number of women in parliament.

Question 9

What was the voting behavior of men and women in the 2024 General Election?

Answer 9

34% of men and 35% of women voted Labour; 12% of both genders voted LibDems.

Question 10

Which region in the UK is most likely to vote Labour?

Answer 10

The North.

Question 11

What significant change occurred in the North during the 2019 General Election?

Answer 11

Conservatives broke down Labour’s ‘Red Wall’.

Question 12

What influenced voters in coastal areas to vote for Reform UK in the 2024 General Election?

Answer 12

Anti-immigrant rhetoric.

Question 13

What trend in class identification has been observed since the 1970s?

Answer 13

Class dealignment; people no longer identify with a particular social class.

Question 14

What was the voting behavior of class AB in 1997 compared to 2010?

Answer 14

59% voted for Labour in 1997; only 40% in 2010.

Question 15

In the 2024 General Election, what percentage of ABC1 and C2DE voted Labour?

Answer 15

36% of ABC1 and 33% of C2DE voted Labour.

Question 16

What percentage of BAME voters voted Labour in the 2019 elections?

Answer 16

64% of BAME voters voted Labour.

Question 17

What was the voting behavior of graduates in the 2024 elections?

Answer 17

42% voted Labour, and only 18% voted Conservative.

Question 18

What was the impact of media coverage on Jeremy Corbyn during the 2017 General Election?

Answer 18

The Sun increased negative coverage of Corbyn.

Question 19

What percentage of Daily Mail readers voted Conservative in 2017 according to YouGov?

Answer 19

74% of Daily Mail readers voted Conservative.

Question 20

What was the result of Labour’s 2019 campaign in relation to media coverage?

Answer 20

Labour gained 32.1% of the vote share despite negative media.

Question 21

What was the significance of social media for Labour in the 2024 elections?

Answer 21

Labour appointed an employee to work with influencers to promote a positive image.

Question 22

What was a notable outcome of Labour’s social media strategy during the 2024 elections?

Answer 22

Labour gained 186 seats in the local election 2024.

Question 23

In the 1992 General Election, what campaign strategy did John Major employ?

Answer 23

He abandoned stage-managed events and took his soapbox to town centers.

Question 24

What effect did Jeremy Corbyn’s campaign have in the 2017 General Election?

Answer 24

Labour’s support increased from less than 30% to 40%.

Question 25

What was a notable aspect of campaigns in the 1950s and 1960s regarding their effectiveness?

Answer 25

Campaigns made very little difference in swaying voters.

Question 26

What was a key factor in the Conservative victory in the 2019 General Election?

Answer 26

A relentless focus on Brexit.

Question 27

What was the slogan of the Conservative Party during the 2019 election?

Answer 27

'Get Brexit Done'.

Question 28

What trend was observed in by-elections since Sunak became PM in October 2022?

Answer 28

Several produced 20%+ swings to Labour from the Conservatives.

Question 29

What was the decline in trust for the BBC from 2003 to 2020?

Answer 29

From 81% in 2003 to 47% in 2020.

Question 30

Who were some prominent journalists that served as directors of communications for political parties?

Answer 30

* Allistair Campbell (Blair) * Andy Coulson (Cameron) * Seamus Milne (Corbyn)

Question 31

What was the result of the media's investigation into Dominic Cummings in 2020?

Answer 31

It became a lead story across social and broadcast media.

Question 32

What was the influence of media on the sacking of Suella Braverman?

Answer 32

Pressure mounted on Rishi Sunak after criticism of police actions.

Question 33

Who was the former political editor of the Daily Mirror?

Answer 33

Andy Coulson ## Footnote Andy Coulson was also the former editor of News of the World.

Question 34

What role did Seamus Milne hold before joining Jeremy Corbyn?

Answer 34

Ex-Guardian journalist ## Footnote Seamus Milne was associated with the Guardian prior to his role with Corbyn.

Question 35

What major story did the Daily Mirror and Guardian investigate in 2020?

Answer 35

Whether Dominic Cummings broke lockdown rules ## Footnote This investigation became a lead story across social and broadcast media.

Question 36

What was the circulation of The Sun in 2020?

Answer 36

1,000,000 ## Footnote This figure reflects the print media landscape at that time.

Question 37

What regulatory body oversees media in the UK?

Answer 37

OFCOM ## Footnote OFCOM is responsible for ensuring balanced reporting among other media regulations.

Question 38

What did OFCOM find GB News guilty of in March 2023?

Answer 38

Breaking impartiality rules ## Footnote The investigation involved a discussion with Jeremy Hunt and revealed bias towards Conservative viewpoints.

Question 39

What type of model does GB News use for its presenters?

Answer 39

Serving politicians as presenters ## Footnote This model has broken previous boundaries and is subject to ongoing investigation.

Question 40

What scandal was re-exposed by the ITV Drama 'Mr Bates vs The Post Office' in January 2024?

Answer 40

The Post Office scandal ## Footnote Nearly 1000 postmasters were wrongly prosecuted for stealing information between 1999 and 2015.

Question 41

What payment did the government announce for postmasters as a result of media coverage?

Answer 41

An upfront payment of £75k ## Footnote This announcement followed significant media attention on the Post Office scandal.

Question 42

What percentage of people cited television as the strongest influence on their opinion in a 2015 election survey?

Answer 42

62% ## Footnote This statistic highlights the impact of television on public opinion.

Question 43

How many viewers watched the leaders' debate in 2010?

Answer 43

10 million ## Footnote The debate was a significant event in the electoral process.

Question 44

What did Keir Starmer say about TV debates in January 2024?

Answer 44

He dismissed reports that he would duck TV debates ## Footnote Starmer expressed his willingness to debate Sunak, aiming to avoid appearing weak.

Question 45

What did Caroline Lucas emphasize about leadership?

Answer 45

(the) first rule of leadership is to show up ## Footnote This comment highlights the importance of visibility in leadership roles.

Question 46

True or False: The media played a role in the sacking of Suella Braverman.

Answer 46

True ## Footnote Pressure mounted on Rishi Sunak following media criticism regarding police handling of protests.

Question 47

Fill in the blank: The model of GB News has broken previous _______.

Answer 47

boundaries ## Footnote This refers to the unconventional approach of using politicians as presenters.