Everything Session 4 (Health Behaviour) Flashcards
What are Health Related Behaviours?
They are actions that promote good or bad health
Good Health Behaviour = Exercise
Bad Health Behaviour = Smoking or Drinking
What are the 3 theories the help understand peoples health related behaviours?
Learning Theories (3 Theories)
Social cognition model (3 Theories/Models)
Integrative model (COM-B)
What are the 3 Learing Theories that Help understand peoples health related behaviours?
Classical Conditioning (Pavlovs dogs)
Operant Conditioning
Social Learning Theory
About the Classical Conditioning Learning Theory
Its learning by association
A person makes an association between a certain cue and a behaviour
E.g: Person associates watching the football with drinking a beer
Example of medical use of Classical Conditioning
Giving alcoholics medication which will induce nausea when alcohol consumed (Disulfiram)
Pairs cue of drinking to Nausea so likely to not want to drink
Changes health behaviour by utilising Classical Conditioning
What is the Operant Conditioning Learning Theory?
Built on CLASSICAL CONDITIONING THEORY
Behaviour is shaped by (reward or punishment)
So behaviour is driven by short term/immediate rewards
Drug taking = immediate reward (long term consequences not considered)
What is the main problem that the Classical Conditioning and Operant Conditioning Learning models are limited by?
Does take into account many factors like:
-Social context
-Knowledge
-Cognitive processes
-Beliefs
-Memory attitudes or expectations
What is Social Learning Thoery?
How people learn form people around them
-Influence of family, peers, social media figures and celebrities
-People are motivated to perform behaviours if the behaviours are valued and they believe they can do the behaviour (self-efficacy)
-Learn behaviours that we see others (models) getting rewarded for. Higher status model = more effective
What are the 3 Social Cognition models/theories?
-Cognitive dissonance theory
-Health belief model
-Theory of planned behaviour
What is the Cognitive Dissonance theory?
A Social Cognition model
Dissonance = lack of agreement/harmony
Feeling a mental discomfort prompts changes in behaviour to restore cognitive balance
E.g Smoking Kills stickers create mental discomfort prompting behaviour change
What is the Health Belief Model?
A Social Cognition Model
The likelihood of a person adopting a health related behaviour depends on the persons personal belief in the threat of an illness/disease and the health related behaviours effectiveness
What is the Theory of Planned Behaviour?
A Social Cognition Model
Describes the likelihood of an individual taking up a health behaviour being closely linked to the strength of their intentions to engage in the behaviour.
What does the COM-B model of behaviour stand for? (Integrative model)
Capability
Opportunity
Motivation
What factors does the COM-B model identify?
3 Key factors needed for a behaviour change intervention to be effective
Capability
Opportunity
Motivation
What is Capability in the COM-B model?
The physical and pscychological ability to enact the behaviour (knowledge, skill, strength and stamina)
