Evaluation and Research Flashcards
0
Q
Describe the Halo Effect.
A
Occurs when evaluating someone too positively or too negatively because of the presence of one or a few characteristics.
1
Q
Approximately ___% of the scores in the distribution lie within one standard deviation of the norm in a bell curve.
A
68%
2
Q
Describe the Hawthorne Effect.
A
Term used to describe subjects who behave differently than they normally do because they are aware they are being observed for research purposes.
3
Q
Explain the differences between nominal, ordinal, interval and ratio scales of measurement.
A
Nominal - name ie male or female
Ordinal - rankings - no absolute difference
Interval - same distance between rankings
Ratio - interval scale with an absolute zero
