Evaluating Messages and Images

Question 1

A process of negotiation where speakers conclude about what has been presented verbally or in writing.

Answer 1

Evaluating Messages

Question 2

The strategic use of two or more communication modes to convey messages for audiences to make meaning of.

Answer 2

Multimodal

Question 3

Messages can be a mix of _____ and _____ aspects to give the message its full impact.

Answer 3

Factual, Psychological

Question 4

Message should be _____ to the concerns of the audience.

Answer 4

Relevant

Question 5

Language should be _____ to the audience and communication medium.

Answer 5

Appropriate

Question 6

Instead of listing problems, what should a message be and focus on?

Answer 6

Positive and focused on solutions

Question 7

Language should invite _____ and _____ when appropriate.

Answer 7

Participation, Engagement

Question 8

The process of combining two or more communication modes in a singular medium.

Answer 8

Multimodal Texts

Question 9

Abstract means to make meaning (e.g. words, texts, images, etc.)

Answer 9

Modes

Question 10

The material of mode that makes these modes into reality (e.g. paper in newspapers, cloth in papyrus, TV for television news)

Answer 10

Media

Question 11

Literacy that draws out the meanings behind images, videos, and other visual messages

Answer 11

Visual Literacy

Question 12

Literacy that enables individuals to understand ideas, values, and attitudes by examining texts for certain hidden messages or for learning

Answer 12

Critical Literacy

Question 13

Literacy wherein you could comprehend varied means of knowledge and meaning-making.

One can identify the resources found in various modalities, and how they are implied towards advertisements, promotional materials, and other means of influencing the public.

Answer 13

Multimodal Literacy

Question 14

The study of signs and symbols and how it’s interpreted and used

Answer 14

Semiotics

Question 15

These could be words, images, actions, flavors, etc. They are meaningless until they are imbued with meaning.

Answer 15

Signs

Question 16

Type of Sign identified as something that it mimics and imitates.

E.g. sketches, pictures, flowcharts

Answer 16

Iconic Sign

Question 17

Type of Sign identified as to what it implies or gives an explication

E.g. red means to stop, to pump fists means to hurry up

Answer 17

Indexical Sign

Question 18

Type of Sign wherein a definition is given through a means for convention

E.g. traffic signs, logos of social movements

Answer 18

Symbolic Sign

Question 19

Type of Sign that uses figurative languages in linguistic signs

E.g. “You look like hell.”

Answer 19

Rhetorical Sign

Question 20

The creation of allusions or references to signs from various sources

E.g. the expression “Zeus’ wrath”

Answer 20

Intertextuality

Question 21

3 Levels of Signifying Meanings to Signs:

Answer 21

1. Denotation
2. Connotation
3. Ideology

Question 22

Identifies the definitional and descriptive identification of a sign

Answer 22

Denotation

Question 23

Identifies sociocultural and personal associations of the sign

Answer 23

Connotation

Question 24

Identifies a system of ideals, a worldwide view, certain beliefs, principles, etc.

Answer 24

Ideology

Question 25

These factors hold certain connotations that convey a hidden message towards the audience

Answer 25

- Lines - Shapes - Colors - Font style

Question 26

What does KISS mean in

Answer 26

Keep it Short and Simple

Question 27

Evaluation technique that consists of selecting a handful of individuals who represent the base of your audience and asking targeted yet open-ended questions.

Answer 27

Interviews

Question 28

Evaluation technique wherein groups are moderated by a facilitator and allow people to bounce ideas off one another, building a richer set of data.

Answer 28

Focus Groups

Question 29

Evaluation technique which primarily consists of multiple-choice questions that are best used in gathering quantitative data

Answer 29

Surveys