Evaluating Messages and Images Flashcards
A process of negotiation where speakers conclude about what has been presented verbally or in writing.
Evaluating Messages
The strategic use of two or more communication modes to convey messages for audiences to make meaning of.
Multimodal
Messages can be a mix of _____ and _____ aspects to give the message its full impact.
Factual, Psychological
Message should be _____ to the concerns of the audience.
Relevant
Language should be _____ to the audience and communication medium.
Appropriate
Instead of listing problems, what should a message be and focus on?
Positive and focused on solutions
Language should invite _____ and _____ when appropriate.
Participation, Engagement
The process of combining two or more communication modes in a singular medium.
Multimodal Texts
Abstract means to make meaning (e.g. words, texts, images, etc.)
Modes
The material of mode that makes these modes into reality (e.g. paper in newspapers, cloth in papyrus, TV for television news)
Media
Literacy that draws out the meanings behind images, videos, and other visual messages
Visual Literacy
Literacy that enables individuals to understand ideas, values, and attitudes by examining texts for certain hidden messages or for learning
Critical Literacy
Literacy wherein you could comprehend varied means of knowledge and meaning-making.
One can identify the resources found in various modalities, and how they are implied towards advertisements, promotional materials, and other means of influencing the public.
Multimodal Literacy
The study of signs and symbols and how it’s interpreted and used
Semiotics
These could be words, images, actions, flavors, etc. They are meaningless until they are imbued with meaning.
Signs
Type of Sign identified as something that it mimics and imitates.
E.g. sketches, pictures, flowcharts
Iconic Sign
Type of Sign identified as to what it implies or gives an explication
E.g. red means to stop, to pump fists means to hurry up
Indexical Sign
Type of Sign wherein a definition is given through a means for convention
E.g. traffic signs, logos of social movements
Symbolic Sign
Type of Sign that uses figurative languages in linguistic signs
E.g. “You look like hell.”
Rhetorical Sign
The creation of allusions or references to signs from various sources
E.g. the expression “Zeus’ wrath”
Intertextuality
3 Levels of Signifying Meanings to Signs:
- Denotation
- Connotation
- Ideology
Identifies the definitional and descriptive identification of a sign
Denotation
Identifies sociocultural and personal associations of the sign
Connotation
Identifies a system of ideals, a worldwide view, certain beliefs, principles, etc.
Ideology
These factors hold certain connotations that convey a hidden message towards the audience
- Lines
- Shapes
- Colors
- Font style
What does KISS mean in
Keep it Short and Simple
Evaluation technique that consists of selecting a handful of individuals who represent the base of your audience and asking targeted yet open-ended questions.
Interviews
Evaluation technique wherein groups are moderated by a facilitator and allow people to bounce ideas off one another, building a richer set of data.
Focus Groups
Evaluation technique which primarily consists of multiple-choice questions that are best used in gathering quantitative data
Surveys
