Chapter 6: Communication For Various Purposes Flashcards
Why does communication need to be enhanced?
In order to attain a strong foundation of your communication ability
What are the 4 basic communication principles?
- Know your purpose
- Know your audience
- Organize your ideas
- Follow basic communication principles
It is an exact statement of what you want your audience to understand, to do, or to believe
Purpose
How should you organize your ideas?
By creating an outline to diagram how your communication will be organized
These are conveyed when people communicate with each other
Information and meaning
This is a system of symbols in communication which people use. It can either be written or spoken.
Language
Purpose of communication to impart knowledge, to clarify information, and to secure understanding
To inform
Purpose of communication that relies on passion and controversy to make a point. This communication centers on controversial topics, but typically use emotion to make a point.
To evoke
Purpose of communication that transmits a feeling of pleasure and goodwill to the audience
To entertain
Purpose of communication that persuades the plausibility of a communicator’s side of a debatable question. The speakers purpose is to appeal to the intellect of his or her listeners so that they’ll be convinced.
To argue
Purpose of communication that moves listeners to action. The communicator should demolish the listeners objection and prove acceptability of her argument or position.
To persuade
Type of communication that pertains to the presentation of messages that are objective, truthful, and unbiased.
Informative communication
Kind of communication that takes place when people express their positive and negative feelings about people, circumstances, or events
Affective communication
Kind of communication where people express their appreciation on fictional messages from books, films, and conversation
Imaginative communication
Kind of communication that takes place when people attempt to influence the beliefs or actions of others
Persuasive communication
Kind of communication that is done when people are able to meet social expectations
Ritualistic communication
Kinds of speech according to purpose:
- Informative speech
- Persuasive speech
- Argumentative speech
A speech that is read from a manuscript is a manner of speaking, where a written speech is read and delivered word for word
Read Speech
This is a written speech, which is mastered and delivered entirely from memory
Memorized speech
This is a speech where the speaker develops their ideas, thoughts, and language at the moment of delivery
Impromptu Speech
This is a speech where the topics or ideas are prepared beforehand. However, this speaker will compose his views and language only at the moment of delivery.
Extemporaneous Speech
There is no one singular _____ that applies to all instances of communication. All human efforts to communicate occur within situations that are particular only to these specific moments of communication.
Being aware of these situations improves composition and analysis.
Rhetorical Situation
Components to consider in Rhetorical Situations:
- Author
- Consider your needs
- Know your style
- Audience
- Level of formality by the recipients
- Different audiences
- Purpose
- Topic
- Occasion
