Communication Aids and Strategies Using Tools and Technology Flashcards
Elements of Multimodal Presentations:
Medium of Choice
1. Paper
2. Digital media
3. Live media
4. Transmedia
Basic Elements
1. Gestures
2. Language
3. Audio
4. Video
5. Space
Medium: Journals, comics, newspapers, etc.
Paper Medium
Medium: Infomercials, videos, e-books, social media pages, etc.
Digital Media
Medium: Live events, live streams, etc
Live Media
Multiple usage of mediums to tell the intended messages
E.g. Series, films, magazines
Transmedia
Element: Vocabulary, grammar, structure
Language
Element: Volume, pitch, sound effects
Audio
Element: Moving images and stills
Video
Element: Layout and organization of objects
Space
Element: Movements, facial expressions, body language
Gestures
In creating multimodal messages, this pertains to the aim of the piece: to inform, to educate, to persuade, or to entertain.
Purpose
In creating multimodal messages, this pertains to the receivers of the message
Audience
In creating multimodal messages, this pertains to the situation in which the message is transmitted
Context
A Component of Design Consideration pertaining to the usage of short phrases; strong images for videos and presentations
Strong and catchy headline
A Component of Design Consideration that provides brief lines for the message if details are needed to be shown or presented
Relevant body
A Component of Design Consideration wherein images and sound effects should be related to the message conveyed
Coherent graphics
A Component of Design Consideration wherein if it is on print, it is needed for organization and proper conveying of message
Right layout
A Component of Design Consideration wherein it is added to make the piece more persuasive and for the audience to act upon the message
Call for Action
Tools used to create Multimodal Presentations and Messages
Technological Tools
This is made and done to inform identified recipients, prospective business partners, and other benefactors. Usually done by companies for brand dissemination and awareness
Media Invitations
Brief messages on radio and television that are aimed at public interest. Intend to modify the public’s outlook on a certain problem and act upon it. Mainly done by government and NGOs to push their agendas.
Public Service Announcement
The modern expression of the ancient art of storytelling, using digital media to create media-rich stories to tell, share, and preserve.
Digital Storytelling
3 Categories of Digital Stories:
- Personal Narratives
- Stories that examine historical events
- Stories that are primarily used to inform or instruct
