Etic/ Emic

Question 1

Define Etic research methods:

Answer 1

Looking at one specific culture and generalising findings to all cultures

Question 2

Strengths of Etic:

Answer 2

Some aspects of human life are universal such as brain development so that can be generalised

Question 3

Weaknesses if Etic:

Answer 3

Creates a culture bias

Research cannot be generalised

Question 4

Define Emic research methods:

Answer 4

Looking at one culture and not generalising findings

Question 5

Strengths of emic:

Answer 5

Doesn’t introduce any culture bias

Understand individual differences

Question 6

Weaknesses of emic:

Answer 6

So focused on how cultures are different, doesn’t take into consideration the individual differences if that culture