Environmental Psychology Non-priority Flashcards
Previous years- 80%
Recycling and other conservation behaviours
Conservation behaviours
-used to minimise the negative impact that human behaviours has on the environment- must change attitudes, information and external influences that leans to the attitudes becoming the norm.
Recycling and other conservation behaviours
Antecedent Strategies
- Information campaigns
- Prompts
-occur before the behaviours has taken place in an attempt to change someones attitudes:
- Information campaigns - Behaviour can be changed when given knowledge relating to the issue e.g. Keep Britain Tidy.
- Prompts- Suggests that desire behaviours and attitudes essay in a lll of us and we have to be signposted to them e.g. No walking on the grass vs protect the plants, stay on the path.
Recycling and other conservation behaviours
Consequent Strategies
-occur after the behaviour and thus act as a reward incentive, feedback of punishment:
Positive reinforcement=incentives for recycling.
Punishment=fines/ increased costs for undesirable behaviours.
Recycling and other conservation behaviours
Lord (1994)
Sample
140 households from New York State
Quota sample ensured representation of multiple neighbourhoods and diverse socio-economic characteristics (57% respondents female aged 19-65)
Recycling and other conservation behaviours
Lord (1994)
Method/Design
Quasi experiment using behavioural observation and survey data.
3x2 design:
- advert, news story, personal letter
- postive or negative message, control
Observation-contents of households recycling bins-how many items recycled?
Recycling and other conservation behaviours
Lord (1994)
Messages
+ framed:
- environmental benefits
- savings to community
- person satisfaction
- framed:
- described risks of failing to recycle
Recycling and other conservation behaviours
Lord (1994)
Questionnaire to assess beliefs in recycling behaviour
Evaluate truthfulness of certain statements about recycling behaviour with a 7 point scale.
Used semantic differential to measure attitudes towards recycling.
Recycling and other conservation behaviours
Lord (1994)
Results
Effects of messages
Message type: positive and negative
Source-letters and news
- more positive attitudes towards recycling having been encouraged to recycle
- messaged showed more recycling behaviour than the control
- biggest change in behaviour was from the positive messages: believed messages more and more +attitudes
- big change from those sent negative advert and letter
- more positive attitudes from positive letters-those sent a letter recycled more
- news presenting negative messages were more believable
Recycling and other conservation behaviours
Application-Antecendent strategy
Present adverts in the city of shocking messages near roads, making people embarrassed and think twice.
Recycling and other conservation behaviours
Application-Consequent strategy
Higher car park charges so people less willing to pay to park and drive to town or lower bus fares to make it more appealing.
Psychological effects of a buildup environment
Urban vs Rural
Urban- high population density and infrastructure
Rural-low population density and moderate infrastructure
Psychological effects of a buildup environment
Architectural Determinism
Suggets the built up environment is the MAIN/ONLY cause of the behaviour that takes place within it.
Psychological effects of a buildup environment
Architectural Possibilism
Environment is just a context in which behaviour takes place in.
Psychological effects of a buildup environment
Architectural Probabilism
Built environment will make some behaviours more common than others.
Psychological effects of a buildup environment
Defensible space
Semiprivate areas surrounding living quarters that residents can territorialize so that they appear to belong to someone, This can be personalised to be made to feel ‘their own’.