Entrepreneurship Flashcards
allows a person to experience chosen aspects of a potential product
A scenario-based simulation
derives from the Greek “prototypon”, meaning primitive form, neutral of “prototypos” where “protos” means first and “typos” means impression.
Prototype
A (blank) can be in the following forms: paper, 3D printing, digital, small
model or limited usage product.
Prototype
If there’s a budget problem, an entrepreneur can seek-out a (blank) or advertise at an industrial design college.
Handy-man
-Explains what a product is and why it’s worth purchasing.
-The purpose of this is to supply customers with important information about the features and benefits of the product so they’re compelled to
buy.
-It provides customers with details around features, problems it solves and other benefits to help generate a sale.
Product Description
(blank) is an idealized abstraction of the product or service to be offered to the preferred market
concept
Options or directions to be considered for product or service concept:
- Create a concept similar to the winning products in the marketplace and ride with the obvious number trends.
- Find a market niche that has not been filled by the competitors.
- Conceptualize a product in a positioning category when the participants are rather weak.
- Conceptualize a product that would change the way customers think, behave, and buy, thus making existing products “obsolete” and “old fashioned.”
-This means that the entrepreneur must execute the concept and translate it into its very physical and very real dimensions (measurement).
-This entails creating a prototype of the product that will be ready for actual testing both by the entrepreneur and potential customers through Focus Group Discussion (FGD), survey, product demo sessions, etc.
Designing
Types of Prototypes
Vision Prototype
Consensus Prototype
Demo
Conceptual Prototype
Technical Prototype
Throwaway
Evolutionary
Incremental
Extreme
Forms of prototypes
Physical
Digital (diff. system)
Digital (same system)
What is vision prototype
As a common communication platform-using them to get everyone on the same page
What is consensus prototype
Sell your idea internally-using them to sell your design solution to internal stake holders
What is demo?
As a marketing tool-while similar to number 3, this is for an external audience
What is conceptual prototype
Work through a design-for designers and developers, prototype act as a way to work through your design
What is technical prototype?
Gauge technical feasibility
What are the 5 process of product development?
- Empathize
- Define
- Ideate
- Prototype
- Test
- Implement
How to empathize?
Thoroughly research the population you want to serve to understand their needs.
What happens when you define?
Decide on a clear and specific problem to solve based on your observations
What happens during ideate?
Come up with as many ideas as possible. Think outside the box. No idea is wrong.
What happens during prototype process?
Think with your hands by building real, physical models of your ideas.
How to test your prototype?
Bring your solutions to the users in order to obtain feedback. Iterate as needed
How to implement?
Time to launch your solution! Continue to get feedback to keep improving.
What are the 4 steps to build prototype?
- Create a Concept Sketch
- Develop a Virtual Prototype
- Build a Physical Prototype
- Locate a Manufacturer
Advantages of Prototype:
- Enable to test and refine the functionality of the design.
- Possibility to test the performance of various materials.
- Help describe product more effectively with the team, including the company’s attorney, packaging or marketing expert, engineers and potential business partners.
- Encourage others to take the entrepreneur more seriously.
