Entrepreneurship

Question 1

allows a person to experience chosen aspects of a potential product

Answer 1

A scenario-based simulation

Question 2

derives from the Greek “prototypon”, meaning primitive form, neutral of “prototypos” where “protos” means first and “typos” means impression.

Answer 2

Prototype

Question 3

A (blank) can be in the following forms: paper, 3D printing, digital, small
model or limited usage product.

Answer 3

Prototype

Question 4

If there’s a budget problem, an entrepreneur can seek-out a (blank) or advertise at an industrial design college.

Answer 4

Handy-man

Question 5

-Explains what a product is and why it’s worth purchasing.
-The purpose of this is to supply customers with important information about the features and benefits of the product so they’re compelled to
buy.
-It provides customers with details around features, problems it solves and other benefits to help generate a sale.

Answer 5

Product Description

Question 6

(blank) is an idealized abstraction of the product or service to be offered to the preferred market

Answer 6

concept

Question 7

Options or directions to be considered for product or service concept:

Answer 7

1. Create a concept similar to the winning products in the marketplace and ride with the obvious number trends.
2. Find a market niche that has not been filled by the competitors.
3. Conceptualize a product in a positioning category when the participants are rather weak.
4. Conceptualize a product that would change the way customers think, behave, and buy, thus making existing products “obsolete” and “old fashioned.”

Question 8

-This means that the entrepreneur must execute the concept and translate it into its very physical and very real dimensions (measurement).
-This entails creating a prototype of the product that will be ready for actual testing both by the entrepreneur and potential customers through Focus Group Discussion (FGD), survey, product demo sessions, etc.

Answer 8

Designing

Question 9

Types of Prototypes

Answer 9

Vision Prototype
Consensus Prototype
Demo
Conceptual Prototype
Technical Prototype
Throwaway
Evolutionary
Incremental
Extreme

Question 10

Forms of prototypes

Answer 10

Physical
Digital (diff. system)
Digital (same system)

Question 11

What is vision prototype

Answer 11

As a common communication platform-using them to get everyone on the same page

Question 12

What is consensus prototype

Answer 12

Sell your idea internally-using them to sell your design solution to internal stake holders

Question 13

What is demo?

Answer 13

As a marketing tool-while similar to number 3, this is for an external audience

Question 14

What is conceptual prototype

Answer 14

Work through a design-for designers and developers, prototype act as a way to work through your design

Question 15

What is technical prototype?

Answer 15

Gauge technical feasibility

Question 16

What are the 5 process of product development?

Answer 16

1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test
6. Implement

Question 17

How to empathize?

Answer 17

Thoroughly research the population you want to serve to understand their needs.

Question 18

What happens when you define?

Answer 18

Decide on a clear and specific problem to solve based on your observations

Question 19

What happens during ideate?

Answer 19

Come up with as many ideas as possible. Think outside the box. No idea is wrong.

Question 20

What happens during prototype process?

Answer 20

Think with your hands by building real, physical models of your ideas.

Question 21

How to test your prototype?

Answer 21

Bring your solutions to the users in order to obtain feedback. Iterate as needed

Question 22

How to implement?

Answer 22

Time to launch your solution! Continue to get feedback to keep improving.

Question 23

What are the 4 steps to build prototype?

Answer 23

1. Create a Concept Sketch
2. Develop a Virtual Prototype
3. Build a Physical Prototype
4. Locate a Manufacturer

Question 24

Advantages of Prototype:

Answer 24

1. Enable to test and refine the functionality of the design.
2. Possibility to test the performance of various materials.
3. Help describe product more effectively with the team, including the company’s attorney, packaging or marketing expert, engineers and potential business partners.
4. Encourage others to take the entrepreneur more seriously.

Question 25

Testing a Product Prototype:

Answer 25

o Usability Factor
o Have testers complete various tasks with the prototype
o Allow the prototype testers to offer suggestions
o Prototype Lab Testing:
▪ functionality
▪ psychological aspect (ex. color)
▪ looks/styles
▪ price fitment